Achieving a steady
stream of successful new products and reducing time-to-market remain
elusive goals for many organizations,” reports
Dr. Robert G. Cooper, the world’s top innovation management
scholar and creator of the widely implemented Stage-Gate process. “Through
our benchmarking studies, we have discovered that a high quality
new product process increased new product success rates by almost
40% and the meeting of profit objectives by 88%.” Cooper notes
that the study proved that merely having a formal process in place
had no impact whatsoever; it was the nature of the process – the
ingredients built in and the conscientious implementation of the
process that made all the difference. The ingredients, referred to
by Dr. Cooper as the 10 critical success factors, are what matters
most.
Between 80%-85% of North American companies
are now using Stage-Gate Idea-to-Launch processes, at varying degrees
of proficiency, to drive new products to market. The challenge
today is not whether to implement Stage-Gate but rather how to
continuously evolve it and implement it so it is delivering the
top performance results it is designed to deliver.
To help address this need, Dr. Robert G. Cooper
and Dr. Scott J. Edgett co-chair the annual Stage-Gate Innovation
Summit. This
unique event with its highly specialized focus attracts Stage-Gate
Users from around the world – both veterans and newcomers alike. Its
agenda concentrates solely on the robust sharing and exchange of
leading edge ideas, solutions, tips and real case presentations delivered
by highly respected innovation champions from leading organizations.
Stage-Gate
Summit ’08 sold-out early and was
declared a resounding success by those that attended. Over
120 delegates from around the world convened to advance their
knowledge and their toolkits on critical innovation topics.
97% indicated they would return to another Stage-Gate Summit
and would recommend it to their colleagues. But don’t
take their word for it. We guarantee your satisfaction. Register
today and see for yourself.
We look forward to meeting you in beautiful
Clearwater, Florida this February for Stage-Gate Summit ’09. |
