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 CREATING
VALUE: DRIVING PROFITABLE GROWTH
THROUGH PRODUCT LEADERSHIP
by Dr. Robert Cooper
Product
Innovation is the lifeblood of the modern corporation. It
is the only sustainable way to drive real, long-term value-creation.
Business leaders who embrace product innovation and lead the
charge deliver superior performance results. For busy
executives, the popular question remains: ‘What role
must the company’s leaders play in product innovation
to achieve profitable growth?’ In this keynote address,
Robert Cooper confirms three critical roles the company’s
leaders must play and simplifies the daunting task by
introducing the Executive’s Framework to Successful
Product Innovation.
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LEADING THE CHARGE: TRANSFORMING YOUR
ORGANIZATION INTO AN INNOVATION MACHINE
by Dr. Scott Edgett
Product
Innovation is one of the most complex business activities an
organization will undertake. Top performing companies see this
complexity as an opportunity to create a unique, difficult-to-copy
competitive advantage by establishing a solid Product Innovation
Program. In this keynote address, Scott Edgett shares how
leaders drive strong performance results by being involved
and by putting into place simple yet effective strategies,
such as demanding continuous improvements to
Stage-Gate processes and implementing metrics for
improving governance. Dr. Edgett concludes with the
top five mistakes you must avoid while transforming your
organization into an innovation machine.
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