| The Forum to Feature Stage-Gate® Best
Practices
Achieving a steady stream of successful new products
and reducing time-to-market remain elusive goals for many organizations," reports
Dr. Robert G. Cooper, the world's top innovation management scholar
and creator of the widely implemented Stage-Gate® process. "Through
our benchmarking studies, we have discovered that a high quality new
product process increased new product success rates by almost 40% and
the meeting of profit objectives by 88%." Cooper notes that the study
proved that merely having a formal process in place had no impact whatsoever;
it was the nature of the process - the ingredients built in and the
conscientious implementation of the process that made all the difference.
The ingredients, referred to by Dr. Cooper as the 10 critical success
factors, are what matter most.
Between 80%-85% of North American companies
are now using Stage-Gate Idea-to-Launch processes, at varying degrees
of proficiency, to drive new products to market. The challenge today
is not whether to implement Stage-Gate but rather how to continuously
evolve it and implement it so it is delivering the top performance
results it is designed to deliver.
To help address this need, Dr.
Robert G. Cooper and Dr. Scott J. Edgett co-chair the annual Stage-Gate
Innovation Summit. This unique event with its highly specialized focus
attracts Stage-Gate Users from around the world - both veterans and
newcomers alike. Its agenda concentrates solely on the robust sharing
and exchange of leading edge ideas, solutions, tips and real case presentations
delivered by highly respected innovation champions from leading organizations. |