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GENERATING
BREAKTHROUGH NEW PRODUCT IDEAS, FEEDING THE INNOVATION FUNNEL
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"Generating Breakthrough New Product
Ideas" offers
solutions and techniques to develop new ideas to feed a dry innovation
pipeline and help make your company an innovation machine."
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How will your company find its next big ideas? “Generating
Breakthrough New Product Ideas” written by Dr. Robert G.
Cooper and Dr. Scott J. Edgett, the world’s foremost experts
in the ever-important field of product innovation, concentrates
on the front end of innovation. This ideation book outlines how
your company can take a strategic approach to feeding its idea-to-launch
process and the actual methods that leading companies such as
Motorola, Procter & Gamble and Toyota are using to generate
blockbuster new product ideas.
Price: U.S. $34.95 |
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This comprehensive book addresses strategy as well as techniques
that your company can employ to leverage its internal and external
idea sources. Some key topics include:
- Establishing a Strategic Discovery Stage, strategic product
roadmaps and technology roadmaps that help you to realize your
Product Innovation and Technology Strategy.
- How your company can improve its peripheral vision to dodge
potential technical and environmental threats and turn them
into innovation opportunities.
- Concrete and actionable ways to encourage creative thinking
from employees as a source of future new project ideas.
- How to leverage Voice-of-Customer (VoC) and Open Innovation
methods to capture ideas from traditional and unexpected external
idea sources.
- How to apply Stage-Gate principles to manage and foster technology
development and fundamental research projects to help feed
your company’s innovation funnel.
- Idea scoring techniques that will help your company make
the difficult investment decisions at the front end of your
Stage-Gate process.
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