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LEAN,
RAPID AND PROFITABLE NEW PRODUCT DEVELOPMENT
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America’s top market
performers innovate with 5x’s more productivity than
the average company and this number increases to 12x’s
when the continent’s best are compared with the worst! |
This easy-to-read book focuses on their latest breakthrough –
innovation productivity – and illustrates how to identify
waste, streamline the product development process, remove bureaucracy
and improve profits. It also illustrates the seven principles
to Lean, Rapid and Profitable new product development.
Price: U.S. $29.95
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Top performing product innovators are playing
and winning with new rules – innovation productivity rules.
Winning is not simply about developing new products that sell;
it’s about getting them to market quickly with the lowest
cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined
45 years of in-the-field experience to show you what
the companies
that win, time and again, at new products are doing.
Although many companies have introduced disciplined new product
processes, they are still struggling to achieve the financial
results they expected.
Top performers have discovered how to properly balance the need
for speed with profitability. With a new process they call NexGen™ Stage-Gate®,
Dr. Cooper and Dr. Edgett show precisely how you can ensure
that your innovation is not only lean and rapid but profitable
as
well. |
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