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PORTFOLIO
MANAGEMENT FOR NEW PRODUCTS (Second Edition)
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"A
must-read for the business executive concerned about
improving the return from new product R&D.
The authors do a great job of laying out the pros and
cons of the latest methods for effective portfolio
management and project selection, and show how to integrate
them into a workable process."
Dr.
Robert S. Wood, Director of Research
Planning
Rohm and Haas Company |
This book empowers you to look at "the big picture"
and question whether you are meeting your new product goals. It
presents a rigorous and practical approach to managing a company’s
product portfolio. Portfolio Management for New Products is an
essential resource for any company whose profitability, and very
existence, relies on the products it develops and the speed with
which it brings those products to market.
Price: U.S. $44.00 |
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Product Innovators win in the long run by optimizing
their R&D investments with a new product strategy, selecting
the right new product projects and achieving an ideal balance
of projects.
Portfolio Management for New Products helps you understand how
winning companies manage their R&D portfolios. Learn how
to steer your company’s R&D investment to achieve
a higher return.
Portfolio Management is the result of years of pioneering research
by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. This groundbreaking book
is full of practical examples from actual companies’ portfolio
management approaches, combined with the authors’ analysis
of the methods.
It illustrates the subtle but important differences between the
traditional methods of portfolio management for investments and
projects versus the new approaches for the complex world of new
products.
The book focuses on the critical challenges:
- How to maximize the value of a portfolio
- The need to develop a balanced portfolio
- How to align your new product portfolio to strategy
- What effective portfolio management really is
- How to design and manage a world-class portfolio management
process
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