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PRODUCT
DEVELOPMENT FOR THE SERVICE SECTOR
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"A
service organization has two choices in today's combative
business environment:
succeed at developing new service products, or fail as
a company."
Dr. Robert G. Cooper and Dr. Scott J. Edgett
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In Product Development for the Service Sector, a comprehensive
approach to product development tailored specifically for the
dynamics and complexities of service industries is presented,
leveraging the internationally recognized thought leaders, Cooper
and Edgett’s extensive research and consulting experience
as well as, the experiences of companies such as Sprint, Pennsylvania
Energy Company, Marriott, VISA and the Royal Bank of Canada.
Nine critical steps for achieving project success are identified
along with a step-by-step approach to developing a services oriented
Stage-Gate® process for your organization.
Price: U.S. $39.95 |
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In today's volatile and fast-paced business environment,
every company knows that its ability to create and launch new
products is the key to sustainable growth. The combined effects
of technology advancements, competition and increasingly sophisticated
and demanding customers are increasing the pressure to innovate.
While manufacturers have long recognized the need for effective
product development as a competitive weapon, service industries
- such as banking, insurance, financial, communications, utilities
and retailing - often lack the rigorous, disciplined approach
necessary to pick the right projects and see them successfully
to market.
The result? Nearly 40% of new service offerings fail.
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