The 10 Critical Drivers for New Product Success
Excerpt from 'Wining at New Products, 3rd Edition' by Dr. Robert G. Cooper

 
Strongly
Disagree
Strongly
Agree
 
0
1
2
3
4
5
1. Best practices are incorporated throughout your entire NPD process to focus innovators and decision makers on creating a unique, superior and differentiated product that delivers benefits and value to the customer.
2. Best practices are incorporated throughout your entire NPD process to focus innovators and decision makers on developing products with a strong market orientation (market driven and customer focused).
3. Best practices are incorporated into your NPD process to focus innovators and decision makers on conducting high quality, pre-development homework activities to occur before technical product development work begins.
4. Best practices are incorporated into your NPD process to focus innovators and decision makers on achieving a sharp, product definition with cross functional input and agreement - in the early stages of your process and before expensive development work begins.
5. Best practices are incorporated throughout your NPD process to leverage and support an organizational structure, design and climate which is supportive of teamwork and innovation as an important activity.
6. Best practices are incorporated throughout your entire NPD process to ensure strong management support is visible and meaningful.
7. Best practices are incorporated throughout your entire NPD process to ensure tough Go/Kill decision points occur at high performance gate meetings.
8. Best practices are incorporated into your entire NPD process to ensure emphasis is placed on achieving completeness, consistency and quality for all priority activities from idea through to post launch.
9. Best practices are incorporated into your entire NPD process to ensure resource requirements are carefully assessed at each stage and the appropriate amount of resources are in fact allocated as needed.
10. Best practices are incorporated throughout your entire NPD process to accelerate each project's time to market.
Your Score out of 50

How to interpret your scores

High scores (5) across all drivers indicates you may be ready to evolve your process to the next level of performance, NexGenTM Stage-Gate®.Complete the 7 Principles of Lean, Rapid and Profitable NPD checklist.
A mixture of high and low scores indicates several opportunities for improvement. Target these areas by working with a Stage-Gate Expert.

Low to average scores (3) across all drivers. Here you stand to gain the most by overhauling your process. Accelerate time-to-performance with SG NavigatorTM.
   

© 2000-2009 Stage-Gate International
Adapted from 'Winning at New Products, 3rd Edition' by Dr. Robert G. Cooper
Stage-Gate ® is a registered trade mark of the Product Development Institute