News Release
New
SG Navigator™ – Food Version Enhances and Improves
Product Development for the Food and Beverage Industry
ANCASTER,
ONTARIO, CANADA – FEBRURAY 3, 2003 – Companies
in the food and beverage industry, looking to enhance their
new product development (NPD) programs can now benefit from
the experience of the world leaders in Stage-Gate® Process
best practices. Stage-Gate®, Inc.
just released the new SG
Navigator™ – Food Version, a new tool to
enhance product development, tailored specifically for the
food and beverage industry.
Developed
by Dr. Robert G. Cooper, the inventor of the Stage-Gate® process, and Dr. Scott J. Edgett, SG
Navigator™ – Food Version uses the knowledge
of two recognized world experts. It includes more than
20
years of best practice research and has features key to
implementing successful NPD processes.
SG
Navigator™ – Food Version includes Cooper’s
and Edgett’s Critical Success Factors, a break-through
discovery in NPD. And it contains best-in-class gate keeping,
complete activity descriptions for the stages and gates,
numerous templates and checklists, and definitions of team
members’ roles and responsibilities, tailored specifically
for the food industry.
“The
food industry is highly competitive!” said Scott J.
Edgett, Chief Executive Officer of Stage-Gate®, Inc.
“There’s an ever growing need for innovation
and organizations are constantly looking for ways to gain
a competitive edge. SG Navigator? – Food Version will
certainly provide organizations with critical tools, developed
from working with the best innovators”.
SG
Navigator™ – Food Version incorporates
new best practice process learnings based on research and
experience with best-in-class companies including leaders
in the food industry. The tool includes Food industry terminology
and ‘know-how’ that clarifies the activities
and expectations for improved NPD. Therefore, this off-the-shelf
solution can help reduce the time organizations in the food
industry spend on customization and process design.
SG
Navigator™ – Food Version eliminates weeks
of in-house design work,” explained Edgett. “Many
organizations have tried themselves to develop NPD processes
based on best practices; some even try to incorporate industry
specific best practices. But many soon discover how truly
challenging such a project can be, let alone one that requires
industry specific knowledge. Our tool could have given them
the complete package from the very start,” she concluded.
|
