News Release
World Renowned Innovation Expert, Dr. Robert G. Cooper, Advises Companies to 'Innovate or Die' in a Televised Interview
ANCASTER, ONTARIO, CANADA – March 14, 2010 - Stage-Gate International today
announces Dr. Robert Cooper’s annual trip to Australia and New Zealand during
the month of March 2010. Robert Cooper, the world’s top innovation
scholar, will lead events on product innovation success, with a focus on using
innovation as a growth strategy during a recession. During an interview with
3News.co.nz, Cooper’s key message for companies is ‘true innovation
is required for new product profits’. View the 2 minute news clip. View
clip.
Award-winning author, researcher and public speaker, Cooper is known for delivering
top notch speaking engagements that cut through the issues and offer numerous real
company examples to convey his important messages. Some of the public
events that are open to business executives include:
- Auckland, New Zealand on March 15-16, 2010. This seminar is entitled “How
to Maximize Profits from New Products – Best Practices in Stage-Gate Innovation,
Generating Great Ideas and Managing Your Development Portfolio”
- Sydney, Australia on March 18-19, 2010. This seminar is entitled “Optimizing
Your New Product Portfolio – Making Strategic Choices and Picking Winners”
- Melbourne, Australia on March 22-23, 2010. This seminar is entitled “Breakthrough
Ideas and Great New Products – Getting the Fuzzy Front End of Innovation
Right”
Cooper’s interview and recent presentations are based on his popular book, Product
Innovation and Technology Strategy, which was released September 2009. The
book provides business executives with a practical roadmap that can help them
to chart a strategic direction and focus for their product innovation efforts. The
book can be purchased at www.stage-gate.com.
About Robert G. Cooper
Dr. Robert G. Cooper is one of the most influential innovation thought leaders
in the business world today. He pioneered the original research that led to his
many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process.
Now implemented by almost 80% of North American companies, it is considered to
be one of the most important discoveries in the field of innovation management.
He has spent more than 30 years studying the practices and pitfalls of 3,000+ new
product projects in hundreds of companies and has assembled the world’s most
comprehensive research on the topic. His presentations and practical consulting
advice have been widely applauded by corporate and business event audiences throughout
the world making him one of the most sought-after speakers.
A prolific author, he has published more than 100 academic articles and eleven
books, including the best selling Winning at New Products, 3rd Edition. He is the
recipient of numerous prestigious awards including the Crawford Fellow from the
Product Development and Management Association (PDMA) and the Maurice Holland Award
from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus
of Marketing and Technology Management at the Michael G. DeGroote School of Business
at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute
for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania,
USA. Visit Stage-Gate International at www.stage-gate.com for
more on how to improve your approach to new product development.
For speaker inquires contact:
Michelle Jones, EVP
T. 905-304-8797
F. 905-304-8799
E. michelle.jones@stage-gate.com
W. www.stage-gate.com
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