News Release
World Renowned Innovation Expert, Dr. Robert G. Cooper, states that 'true
innovation is the key to success' in a recent interview
ANCASTER, ONTARIO, CANADA – April 09, 2010 - In a recent interview with
InnovationManagement, Dr. Robert Cooper stated "true innovation is the
key to future success”. For companies to succeed in innovation, Cooper’s
advises that “there are no quick fixes and no easy answers for succeeding
at product innovation. Fads and ‘hot topics’ come and go, but in the
long run, it’s back to basics”.
In the interview Cooper stresses that the basic and most important factors in
creating an innovative organization, is focusing on the four points of performance
that drive a business’s innovation success - The Innovation Diamond™:
- A Product Innovation and Technology Strategy for the Business – Deciding
on the markets, technologies and platforms that are most important to the company
and creating a product innovation strategy to guide your efforts.
- Portfolio Management: Strategic Resource Commitment – Selecting a short
list of high-value projects in the right strategic arenas.
- High Quality Idea-To-Launch System – Driving winning
ideas from inception to launch with speed and killing poor ideas early using
a robust Stage-Gate process.
- Right Climate, Culture and Leadership – Treating product
innovation as if it were an organization-wide sport by empowering cross-functional
teams and assigning accountability.
His latest book, Product
Innovation and Technology Strategy, is a practical solution to help companies
achieve ‘true innovation’. It is a step-by-step guide to developing
and implementing an effective product innovation strategy and is a must read
for executives who need to impact business performance through product innovation.
To order a copy of Product
Innovation and Technology Strategy, visit www.stage-gate.com or
our Media Page.
About Robert G. Cooper
Dr. Robert G. Cooper is one of the most influential innovation thought leaders
in the business world today. He pioneered the original research that led to his
many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process.
Now implemented by almost 80% of North American companies, it is considered to
be one of the most important discoveries in the field of innovation management.
He has spent more than 30 years studying the practices and pitfalls of 3,000+ new
product projects in hundreds of companies and has assembled the world’s most
comprehensive research on the topic. His presentations and practical consulting
advice have been widely applauded by corporate and business event audiences throughout
the world making him one of the most sought-after speakers.
A prolific author, he has published more than 100 academic articles and eleven
books, including the best selling Winning at New Products, 3rd Edition. He is
the recipient of numerous prestigious awards including the Crawford Fellow from
the Product Development and Management Association (PDMA) and the Maurice Holland
Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and
Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario,
Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State
University in Pennsylvania, USA. Visit Stage-Gate International at www.stage-gate.com for
more on how to improve your approach to new product development.
For speaker and media inquires contact:
Michelle Jones, EVP
T. 905-304-8797
F. 905-304-8799
E. michelle.jones@stage-gate.com
W. www.stage-gate.com
Media Link: http://www.stage-gate.com/media.php
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