News Release
Stage-Gate
Inc. launches new product to help organizations
successfully develop new services
ANCASTER, ONTARIO, CANADA – April 25, 2006 - Stage-Gate
Inc., a Member Company of the Product Development Institute,
today announced the release of their latest product, SG
Navigator™ Specialty Edition for the Service Industry.
Developing new services is one of the most complex innovation
challenges a company can engage in. In fact, according
to Dr. Robert G. Cooper and Dr. Scott J. Edgett, only 60%
of new services launched are successful.
How do service organizations become more successful? Many
top performing service organizations have adapted the world’s
most widely implemented product innovation process – Stage-Gate®-
to drive new service development. “Having a proven
process is a critical part of an organization’s ability
to develop successful new services in a timely yet profitable
manner” notes Michelle Jones, Vice President of Product
Management at Stage-Gate Inc.
SG Navigator™ Specialty Edition for the Service Industry
is Cooper and Edgett’s authentic Stage-Gate® Process – tailored
to handle the complex challenges unique to developing a
winning new service or service coupled with a product. “We’ve
assembled a very rich collection of service innovation
knowledge through our best practice research, benchmarking
studies and consulting experiences with leading service
developers” reports Jones. “This new edition
introduces new proprietary guides and methods such as the
Customer Service Experience Model and the Service-Product
Continuum.”
About the SG Navigator™ product
line
SG Navigator™ is designed with one goal in mind – to
help organizations save time and money when implementing
a Stage-Gate® Innovation Process. Its intuitive web
interface guides each key player (ranging from decision
maker to team member) through all of the critical activities
from idea through to successful product launch (ranging
from marketing to technical, business analysis and financial
activities), following the authentic Stage-Gate® model.
This product aims to get all of the critical players on
the same page and very quickly.
In addition to the Standard Edition, SG Navigator™ is
available in three Specialty Editions; Service Industry,
Food Industry and Technology Developments.
For more information visit www.stage-gate.com or to schedule
a presentation of SG Navigator™ Specialty Edition
for Services, contact Michael Booker at +1-905-304-8797 or
by email at
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