News Release

Dr. Robert G. Cooper's best selling book receives accolades from prestigious marketing magazine.

ANCASTER, ONTARIO, CANADA – April 27, 2006 - Stage-Gate International, a Member Company of the Product Development Institute, today announced the featured book review of Dr. Robert G. Cooper’s best selling book ‘Product Leadership’ in the prestigious Marketing Management magazine.

Marketing Management (MM) is the premier publication of the American Marketing Association (AMA), the world’s largest professional association for marketers. In his book review, featured in April’s issue of MM, R.M. Erik Gordon, Associate Dean and Marketing Professor at the Graduate Division of Business Management, Johns Hopkins University, describes Cooper’s Product Leadership as “…one of the better books for marketers who work in companies that develop technological new products….”

In the book, Cooper reveals what winners do to succeed in the war of new product innovation. An invaluable asset to managers of all critical business functions, the book provides them with the tools and techniques required to implement and oversee systematic high-quality new product processes, develop new product strategies, manage product portfolios and determine which products to kill and which to back with resources.

For more information visit www.stage-gate.com or contact at +1-905-304-8797 .