News Release
Dr. Robert G. Cooper’s
best selling book receives accolades from prestigious
marketing magazine.
ANCASTER, ONTARIO, CANADA – April 27, 2006 - Stage-Gate
Inc., a Member Company of the Product Development Institute,
today announced the featured book review of Dr. Robert
G. Cooper’s best selling book ‘Product Leadership’ in
the prestigious Marketing Management magazine.
Marketing Management (MM) is the premier publication of
the American Marketing Association (AMA), the world’s
largest professional association for marketers. In his
book review, featured in April’s issue of MM, R.M.
Erik Gordon, Associate Dean and Marketing Professor at
the Graduate Division of Business Management, Johns Hopkins
University, describes Cooper’s Product Leadership
as “…one of the better books for marketers
who work in companies that develop technological new products….”
In the book, Cooper reveals what winners do to succeed
in the war of new product innovation. An invaluable asset
to managers of all critical business functions, the book
provides them with the tools and techniques required
to implement and oversee systematic high-quality new
product
processes, develop new product strategies, manage product
portfolios and determine which products to kill and which
to back with resources.
For more information visit www.stage-gate.com or
contact
at +1-905-304-8797 .
|
