News Release
Stage-Gate
Inc. launches new product to help organizations in
the food industry successfully develop new products.
ANCASTER, ONTARIO, CANADA – May 1, 2006 - Stage-Gate
Inc., a Member Company of the Product Development Institute,
today announced the release of their latest product, SG
Navigator™ Specialty Edition for the Food Industry.
Developing winning new products in the food industry is
tough business. According to Dr. Robert G. Cooper and Dr. Scott J. Edgett, approximately 50% of all new products
launched are failures – that is, they fail to meet
profit objectives. The food industry is a complex and competitive
environment and has a unique set of challenges to manage
if you are to be successful in product innovation.
Top performing innovators in the food industry depend on
the world’s most widely implemented product innovation
process – Stage-Gate®- to drive successful new
product development. “Having a proven process is
a critical part of an organization’s ability to develop
successful new products in a timely yet profitable manner” notes
Michelle Jones, Vice President of Product Management at
Stage-Gate Inc.
SG Navigator™ Specialty Edition for the Food Industry
is Cooper and Edgett’s authentic Stage-Gate® Process – tailored
to handle the complex challenges unique to the food industry. “We’ve
assembled a very rich collection of innovation knowledge
through our best practice research, benchmarking studies
and consulting experiences with leading organizations in
this industry” reports Jones. “This new edition
places special emphasis on pre-market research; voice-of-customer
techniques; optimization; branding; and the key considerations
for selecting and utilizing co-packers.”
About the SG Navigator™ product
line
SG Navigator™ is designed with one goal in mind – to
help organizations save time and money when implementing
a Stage-Gate® Innovation Process. Its intuitive web
interface guides each key player (ranging from decision
maker to team member) through all of the critical activities
from idea through to successful product launch (ranging
from marketing to technical, business analysis and financial
activities), following the authentic Stage-Gate® model.
This product aims to get all of the critical players on
the same page and very quickly. In addition to the Standard Edition, SG Navigator™ is
available in three Specialty Editions; Food Industry, Service
Industry and Technology Developments.
For more information visit www.stage-gate.com or to schedule
a presentation of SG Navigator™ Specialty Edition
for Services, contact Michael Booker at +1-905-304-8797 or
by email at
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