News Release

New Products Guru, Dr. Robert G. Cooper, to share 10 Success Factors for Winning at New Products during visit to Philadelphia, Pennsylvania

ONTARIO, CANADA – June 23, 2006 – New Products Guru, and the creator of the world’s most widely used new product development process, Dr. Robert G. Cooper is scheduled to address local business executives on the critical topic of Winning at Product Innovation at the Marriott Courtyard Hotel in Philadelphia, Pennsylvania on July 11, 2006. During an intense 1-day event, the compelling researcher/professor/author will demonstrate how companies can improve their success rates in product innovation by implementing 10 proven best practices into their organizations.

“Achieving a steady stream of successful new products and reducing times-to-market remain elusive goals for many organizations,” reports Dr. Cooper. “Through our benchmarking studies, we have discovered that a high quality new product process increased new product success rates by almost 40% and the meeting of profit objectives by 88%.” Cooper notes that the study proved that merely having a formal process in place had no impact whatsoever; it was the nature of the process – the ingredients built in and the conscientious implementation of the process that made all the difference. The ingredients, referred to by Dr. Cooper as the 10 critical success factors, are what matters most.

For executives and product innovation professionals interested in bringing new products to market faster, at lower cost, and with higher probability of commercial success, this is a must-attend event. Registrations are being accepted online at www.stage-gate.com or by contacting at +1-905-304-8797 .