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News Release
Stage-Gate International Welcomes our Newest Alliance Member The Institute for the Study of Business Markets, Penn State Smeal College of Business.
ANCASTER, ONTARIO, CANADA – August 23, 2007 - Stage-Gate International, a Member Company of the Product Development Institute Inc announces its newest alliance member, The Institute for the Study of Business Markets, Penn State Smeal College of Business.
The Institute for the Study of Business Markets (ISBM) is the largest global, real-time knowledge-creating network addressing the needs of Business-to-Business marketers, salespeople, and senior managers across all industries. Headquartered in the Smeal College of Business at Penn State University, the ISBM has assembled a network of more than 100 field researchers from leading universities and institutes around the world. Collectively, their research spans the entire practice of business-to-business markets. The foundation of the ISBM is a three-tiered integrated agenda--Research, Education and Networking and Interchange. As a result, the ISBM delivers expert knowledge that can be applied to all dimensions of the marketing and sales cycle. From executive to practitioner, member firms benefit from research driven new knowledge, professional development programs and best practice tools and techniques to achieve excellence within their marketing and sales teams. And, they have the opportunity to engage in collaborative networking and interchange with researchers, thought leaders and marketing professionals through member meetings, consortia and informal or facilitated exchange. Since 1983, the ISBM has been serving all industries--chemical, industrial, manufacturing, information technology, and beyond. Dr. Robert Cooper is a Distinguished Fellow and Dr. Scott Edgett is an ISBM Faculty Scholar of ISBM.
For more information on ISBM, please see http://www.stage-gate.com/directory.php |
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Stage-Gate International
Stage-Gate International helps companies achieve growth through successful product innovation. The unparalleled
breadth and depth of our founders’ research - internationally recognized thought leaders
Dr. Robert G. Cooper and Dr. Scott J. Edgett - enable us to create relevant, practical products and
services to help companies improve their innovation performance results.
We offer proven solutions to the most critical challenges in product innovation through our widely recognized
and implemented products, our highly regarded and trusted consulting services, our award-winning research
papers, best-selling books and first-rate seminars.
We also conduct unbiased, expert evaluation and validation of 3rd party innovation enabling tools through
our Stage-Gate Alliance Program and Stage-Gate Ready Certification Program.
About the Stage-Gate® Idea-to-Launch System
Stage-Gate is a business system designed to drive new products and technologies from
idea to market faster and with higher rates of commercial success. Invented by Dr. Robert
G. Cooper in 1985 as a result of his groundbreaking research studies, Stage-Gate is now
widely accepted by industry as the preferred method for new product commercialization.
According to the Product Development and Management Association (PDMA) and Advanced Market
Research (AMR) the percentage of companies in North America, using a stage and gate system
is almost 80%. For more information on the evolution of Stage-Gate, view this downloadable story
of its history.
Dr. Robert G. Cooper
Dr. Robert G. Cooper is one of the most influential thought leaders in the business world
today. He is the father of the widely implemented Stage-Gate Idea-to-Launch
innovation system which has been adopted by almost 80% of North American companies seeking
to drive successful growth through product innovation. Stage-Gate is considered
to be one of the most important discoveries in the field of innovation management. Cooper
has spent more than 30 years studying the practices and pitfalls of 3,000+ new product
projects in thousands of companies and has assembled the world’s most comprehensive
research database on the topic. His dynamic seminars, consulting advice and keynote presentations
have been widely applauded by corporate and business event audiences throughout North
America, Europe and Asia making him one of the most sought-after speakers. A prolific
author, he has published more than 90 academic articles and seven books on new products,
including the best selling ‘Winning at New Products, 3rd Edition’ and ‘Portfolio
Management for New Products, 2nd Edition’. He is the recipient of numerous
prestigious awards including the Maurice Holland Award from the Industrial Research Institute
(IRI) and the Hustad Award from the Product Development and Management Association (PDMA). Dr.
Cooper is a Professor of Industrial Marketing and Technology Management at the Michael
G. DeGroote School of Business, McMaster University in Ontario, Canada and Senior Fellow
at the Institute for the Study of Business Markets at Penn State in Pennsylvania, United
States. Dr. Cooper can be reached at
.
Dr. Scott J. Edgett
Dr. Scott J. Edgett is an internationally recognized expert in product innovation and
pioneer of the ever-important practice of portfolio management for new products. He is
also credited with the groundbreaking introduction of best practices for companies specializing
in service development. He is a sought-after consultant and high profile speaker
and has delivered keynote addresses at numerous top innovation and management business
events. He has spent more than a dozen years researching and observing best practices
in product innovation, has co-authored six books, and published more than 60 academic
articles and papers. Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Cooper,
of Stage-Gate International where he now leads the transformation of the world’s leading
innovation research discoveries into practical and relevant products and services for
companies trying to achieve profitable growth through product innovation.
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