 News Release
NEW BOOK – A Comprehensive Collection of Best Practices in Product Innovation
ANCASTER, ONTARIO, CANADA – Product innovation professionals and executives
have a new resource to help guide their efforts to successfully generate and launch
new products and services in an increasingly tough economy. In their latest book,
Successful Product Innovation: A Collection of Our Best, Dr. Robert G. Cooper and
Dr. Scott J. Edgett present a carefully chosen selection of articles and readings
to help companies advance their new product development efforts.
Stellar new product development is no accident. Coopers and Edgett’s three
decades of research has yielded insights into the secrets of success and best practices
in product innovation. This selection of articles strategically focuses on the
four points of performance that drive a business’s new project success, as
illustrated in the Innovation Diamond™. These points are:
- Product Innovation and Technology Strategy
- Portfolio Management
- Stage-Gate® Idea-to-Launch System
- Climate, Culture and Leadership
Winning at product innovation has less to do with luck and more to do with a well
designed and disciplined approach. This book, authored by the most influential
thought leaders in product innovation, will help you to implement best practices
that lead to breakthrough innovation.
If excelling in product innovation is a key goal, then this book is a must read.
Learn how to improve your product innovation results and become a best performing
company. Order Successful Product Innovation: A Collection of Our Best today!
“Product innovation is king! CEOs continue to rate innovation capability
as a critical driver for their future business success as they focus on increasing
profitability and growth.”
- Scott J. Edgett
About the Authors
Dr. Robert G. Cooper and Dr. Scott J. Edgett are recognized as the world’s
foremost experts in the ever important field of product innovation. The creators
of the world’s most widely implemented innovation process, Stage-Gate, their
best practice research and resulting methodologies have led to some of the most
important discoveries in product innovation today. They were the first to pinpoint
what discriminates winning products, to build the most accurate product success
predictive tool, and the first to introduce the concept of portfolio management
for new products. Their collective works are considered to have achieved the most
powerful impact on performance in product innovation today. Visit Stage-Gate International
at www.stage-gate.com for more information on how to improve your approach to new
product development.
For further information contact:
For media or interview requests contact:
Michelle Jones
Phone: +1-905-304-8798 ext. 223
Fax: +1-905-304-8799
Email:
For book inquires contact:
Izabella Lis, Product Manager
T. 905-304-8797
F. 905-304-8799
E.
W. www.stage-gate.com |
