News Release
World Renowned Innovation Expert, Dr. Robert G. Cooper to Speak at a 'Live' Executive Webinar on the Critical Topic of Effective Gatekeeping
ANCASTER, ONTARIO, CANADA – August 28, 2008 - Stage-Gate International, a Member
Company of the Product Development Institute, today announced its ‘Live’ Executive
Webinar featuring world renowned Product Innovation expert, Dr. Robert G. Cooper.
On Thursday, September 25, 2008, Dr. Robert G. Cooper will speak at a high impact,
60 minute Live Event that cuts through the issues and focuses on best practice
solutions to one of the most critical challenges faced by business executives
- Effective Governance in New Product Development.
Developing winning new products requires tough Go/Kill decision points. Also known
as 'gates' – these
are the points where business opportunities are evaluated, hard choices are made, resources are committed
and poor projects really do get killed. Yet many companies have too many new product projects and not
enough resources to do them well - leading to difficulties in seeing the real winners, wasted resources,
and significant delays to market.
This event will discuss the ever important topic of effective gatekeeping and will
educate executives on:
- How to yield good decisions and sound resource allocations... to the right
projects
- How to optimize your gates -- and accelerate product innovation
- How to enable Project Teams to move good projects forward to rapid and successful
commercialization
- What makes an effective Gatekeeping Team – and why Gatekeepers' roles
and responsibilities are critical - plus the value of scorecards and decision
criteria
Chock-full of real examples from a diverse client history and rich content derived
from research-based best practices; this is the Webinar you won’t want to
miss.
To Register for the Event Contact:
Izabella Lis
Product Manager, Global Growth
Stage-Gate International
+1-905-304-8798 ext. 230
izabella.lis@stage-gate.com
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