News Release

Dr. Robert G. Cooper Book Release: "Product Leadership: Pathways to Profitable Innovation, Second Edition."

ANCASTER, ONTARIO, CANADA –January 10, 2005 - Stage-Gate, Inc., today announced the release of Product Leadership: Pathways to Profitable Innovation, Second Edition, by Dr. Robert G.Cooper, internationally recognized expert in the field of new product development and co-founder of the Product Development Institute and of Stage-Gate Inc..

In Product Leadership, 2^nd Edition, Dr. Robert G. Cooper takes Senior Executives through a thought provoking journey, sharing his in-depth expertise and timeless concepts in Product Innovation in a practical yet riveting manner. The book is as vibrant and dynamic as Product Innovation itself!

Cooper creates a compelling outlook on Product Innovation, convincing even the toughest critic and greatest skeptic of its importance.  He sheds light upon the top performers in Product Innovation such as Procter & Gamble, Kraft, 3M, and countless others by illustrating best practices, tools, resources and examples used by these leading companies.

Cooper shares a substantial amount of new material and insights with this second edition including:

• The introduction and detailed examination of the Innovation Diamond – the common denominator across all leading innovators
• The introduction to the "People Topics"– a critical requirement for leaders transforming their company to a more creative and innovative climate
• An updated chapter on the Stage-Gate Process Methodology including new information and ideas on ever-greening your Innovation Process
• New tools, resources and examples used by leading companies which can be adapted and applied at your company

This book is enriched with practical knowledge for Senior Executives who wish to grow their businesses and impact performance through product innovation. The depth and breadth of expertise provided by Dr. Cooper is second to none. A must have for your business library.