News Release
 Dr. Robert Cooper and Dr. Scott Edgett Author New Book, Product Innovation and Technology Strategy
ANCASTER, ONTARIO, CANADA – October 15, 2009 - In difficult times companies
shift focus to strategic planning and portfolio reviews, as both activities are
proven to drive better performance results. A product innovation strategy provides
focus and guides the business’s product development and steers resource allocation,
investment decisions and project selection. The objective of your product innovation
strategy is to tie your product development effort tightly to your overall business
strategy.
Dr. Cooper and Dr. Edgett’s latest book is a step-by-step guide to developing
and implementing an effective product innovation strategy into your organization
and is a must read for executives and senior managers who have a mandate to impact
business performance through product innovation. This book provides rich examples
and illustrations with emphasis on:
- Uncovering the essential elements of a product innovation strategy and their
impact
- Creating an Executive Framework to develop your Product Innovation and Technology
Strategy and Roadmaps
- Discovering the critical link between portfolio management and your innovation
strategy
- Achieving high impact results by prioritizing projects with the greatest strategic
alignment
Real breakthroughs occur when the leadership team begins a rigorous strategic
planning process that leads to clearly defined goals, objectives, strategies and
measures. Find out how Cooper and Edgett’s newest book, Product Innovation
and Technology Strategy, can help you create the path to marketplace dominance.
To order a copy of Product Innovation and Technology Strategy, please visit www.stage-gate.com
About the Authors
Dr. Robert G. Cooper and Dr. Scott J. Edgett are recognized as the world’s
foremost experts in the ever important field of product innovation. The creators
of the world’s most widely implemented innovation process, Stage-Gate®,
their best practices research and resulting methodologies have led to some of the
most important discoveries in product innovation today. They were the first to
pinpoint what discriminates the winning products from losing products, to build
the most accurate product success predictive tool, and the first to introduce the
concept of portfolio management for new products. Their collective works are considered
to have achieved the most powerful impact on performance in product innovation
today. Visit Stage-Gate International at http:www.stage-gate.com for more on how
to improve your approach to new product development.
For further information contact:
For media or interview requests contact:
Michelle Jones
Phone: +1-905-304-8798 ext. 223
Fax: +1-905-304-8799
Email: michelle.jones@stage-gate.com
For book inquires contact:
Izabella Lis, Product Manager
T. 905-304-8797
F. 905-304-8799
E. izabella.lis@stage-gate.com
W. www.stage-gate.com
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