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News Release
Dr. Robert G. Cooper and Dr. Scott J. Edgett Lend Portfolio Management
Expertise to Largest Business Resource Publication
ANCASTER,
ONTARIO, CANADA—August 14, 2002—Dr. Robert G. Cooper and Dr. Scott J. Edgett’s world recognized work in
portfolio management has been featured, along with works from
other widely acclaimed world experts, in the Best Practice
portion of the recent publication Business: The
Ultimate Resource, a comprehensive reference
source for today’s business leaders. The
featured essay titled “Managing New-product Portfolios”
outlines the four goals of Portfolio Management: Maximizing
portfolio value, Seeking portfolio balance, Strategic alignment
of the portfolio, and Picking the right number of projects.
The essay goes further and offers proven techniques for
organizations to achieve each of these goals. Finally, the
essay stresses that a superior new product development process
is imperative for the successful implementation of a portfolio
management initiative.
Cooper
and Edgett’s work in new product portfolio management
and new product development process is based on over twenty
years of award-winning best-practice research.
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About Stage-Gate Inc.
Stage-Gate Inc., a member company of the Product Development Institute, is
mandated very specifically to enable product innovators to become better product
innovators. Our international team of Product Innovation Experts and Consultants
are mentored by Dr. Cooper and Dr. Edgett and understand the complex challenges
organizations face. We help companies achieve product innovation through our
world-class products and services.
Through its close working relationship with the Product Development Institute,
Stage-Gate Inc. has access to the world’s most comprehensive research
into best practices in Product Innovation. This research has led to some of
the most important discoveries in the innovation field; such as, Stage-Gate®,
the NewProd™ Studies, and the concept of Portfolio Management.
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