News Release
Releases
of the 2nd Edition of Portfolio Management for New Products
ANCASTER,
ONTARIO, CANADA —December 21, 2001—
Portfolio Management for New Products, Second Edition,
by Dr. Robert G. Cooper and Dr. Scott J. Edgett, internationally
recognized experts in the field of new product development
was released today.
The
book studies portfolio management strategies utilized by
several companies, and examines the best strategies for
successful portfolio management. It has been hailed by practitioners
as: "A must-read for the business executive”,
Dr. Robert S. Wood, Director of Research Planning, Rohm
and Haas Company, and "A great book for anyone wanting
to develop winning new products”, Charles S. Coffey,
Executive Vice President, Business Banking, Royal Bank of
Canada.
The
book discusses the four goals of portfolio management: maximizing
portfolio value, achieving portfolio balance, aligning the
portfolio to strategy, and selecting the right number of
projects. It also outlines common issues and pitfalls organizations
encounter when implementing a portfolio management process.
Finally, the book develops recommendations and design techniques
for organizations to achieve successful portfolio management.
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