Resources to help you improve the ‘Front End’ of your Innovation Process
A steady stream of good ideas to feed the Idea-to-Launch process is a vital component
of a successful product innovation program. Yet many firms admit they don't
have a system in place and for the most part rely on 'chance'. What
you may not know is that even a basic ideation program can yield results. The
trick is to keep it simple, yet effective - few but meaningful methods suited
to best leverage your firm's capabilities, unique products and industries. Check
out these resources to help jump-start your ideation program.
- Need something in place right away? Attend this seminar led by Dr. Cooper
on June 10-11 in Philadelphia, 'How
to Generate Breakthrough New Product Ideas'. You will learn
how to design an effective idea capture system that screens for new product
winners, early in the process. You also learn the top 18 ideation methods
used by leading companies including VOC, open innovation and disruptive technology,
and discover how effective and ineffective they really are. Register
Now.
- Investigating various methods? Read
the book 'Generating
Breakthrough New Ideas: Feeding the Innovation Funnel' authored by Dr.
Cooper and Dr. Edgett, popularized due to its straight-forward and somewhat
critical evaluation of the most popular ideation methods used by companies today. In
addition to sharing unbiased evaluations from both the authors' as
well as users' perspectives, this book provides an excellent set of best
practices and processes proven to drive better quality and increased quantities
of ideas. Order
this popular book today.
- Struggling with breakthrough
technologies and platforms? New technology and platform ideas are
often killed prematurely, especially if they flow through the same process
the firm uses to commercialize new products. These projects have different
risk characteristics as well as longer term, broader benefits and should flow
through a process with activities, roles and evaluation criteria designed
to better manage their uniqueness. Attend the seminar, "Generating
Breakthrough New Product Ideas” held only once in North America in 2008,
on June 12th in Philadelphia, PA. Register
now, seating is limited to facilitate free-flowing discussions.
Special Event for Experienced Innovators - the
Advanced Course
May 21-22, Old Alexandria, Virginia
SPECIAL BONUS!
A BENCHMARK OF YOUR PROCESS
Accelerate implementing the advanced techniques that will
bring the most value to your company. You receive a complimentary report
with your company's NPD process benchmarked against the world's top performers.
You will know your strengths and weaknesses during the seminar and can focus
on the topics that will drive the best value for your company. A $295 value! |
In this NEW two
day seminar designed for experienced innovators, Cooper shares several new,
yet proven and practical solutions for managing five key aspects of the new
product process, all critical drivers of performance.
- Mastering the Early Business Gates. As Dr. Cooper proclaims, "The game
is won and lost in the first few plays!"
- Right-sizing NPD Processes for different project types.
- Advanced NPD Process Governance Models including lean Gates.
- Mastering the Resource Allocation challenge.
- The NEW Post Launch Review and 360° Evaluation.
If you are looking for new solutions to these tough challenges you will want
to attend this seminar. For
full seminar information click here.
STAGE-GATE INNOVATION: Advanced Techniques for Accelerating the New Product Process for
Maximum Productivity
May 21-22, 2008 in Old Alexandria, Virginia (15 minutes from Washington, DC).
Register Today - only
7 seats left
 
Complimentary Webinar Series:
Five Ways to Improve Your Idea-to-Launch Process
The Stage-Gate process was pioneered by the world's top innovation management
scholar, Dr. Robert G. Cooper. Its design is based on 10 proven, critical principles
Cooper calls the 'Critical Success Factors'. Join Innovation Specialist Michael
Booker of Stage-Gate Inc. for this 30 minute, complimentary webinar where he highlights
Cooper's 10 Critical Success Factors and shows you practical ways to improve your
Idea-to-Launch process by incorporating at least 5 of them directly into your
process. Reserve
your space today! Registration is limited.
Date and Time:
| Wednesday, May 14, 2008 1:00PM EST |
|
Presenter: Michael Booker, NPDP
Cost: Complimentary
|
