New
Book!
Product Innovation and Technology Strategy
Numerous studies have proven the importance of having a clearly articulated product
innovation strategy and the strong positive impact it has on a company’s innovation
performance. For example, Apple’s continued success in the marketplace is evidence
of an exceptional product innovation strategy. Find out how Dr. Robert G. Cooper and
Dr. Scott J. Edgett’s newest book, Product Innovation and Technology
Strategy,
can help you create the path to marketplace dominance.
This book is a comprehensive guide for developing an effective product innovation
strategy providing rich examples and illustrations with emphasis on:
- Uncovering the essential elements of a product innovation strategy and their
impact
- Achieving high impact results by prioritizing projects with the greatest strategic
alignment
- Discovering the critical link between portfolio management and your innovation
strategy
No other business authors provide this kind of uncomplicated narrative. This book is
a must read for executives and senior managers who have a mandate to impact business
performance through product innovation.
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Invest in the Right Innovation Projects
Deciding Your New Product Portfolio: Making Strategic Choices and Picking Winners
Date: September 22-23, 2009
Location: Alexandria, VA
World-renown innovation expert, Dr. Robert G. Cooper, is leading the seminar ‘Deciding
Your New Product Portfolio: Making Strategic Choices
and Picking Winners’ - September 22-23, 2009 in Alexandria, Virginia. This
popular seminar will reveal content from Dr. Cooper’s new book, Product Innovation
and Technology Strategy, that brings together 50+ years of research and in-the-trenches
knowledge gathered from leading companies around the world.
Attend this compelling two-day executive seminar and…
- Leave with an Executive Framework to develop your Product Innovation and Technology
Strategy and Roadmaps
- Achieve high impact by prioritizing projects with the greatest strategic
alignment
- Gain greater return on your innovation investment with improved project selection
Don’t miss your opportunity to network with Dr. Cooper and executives from leading,
high-caliber organizations.
 
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Register to this seminar and receive a complimentary
copy of Dr. Robert Cooper and Dr. Scott Edgett’s new book Product
Innovation and Technology Strategy, a must read for business executives
responsible for leading product innovation performance results. |
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