Stage-Gate innovation newsletter
January 2008
From The Desk of
Dr. Robert G. Cooper and Dr. Scott J. Edgett
Dr. Bob Cooper
Dr. Robert Cooper
Dr. Scott Edgett
Dr. Scott Edgett

Uncertain Economies Call for 'Tried-and-True' NPD Project Selection Strategies

Numerous studies have confirmed that there is no direct link between a company's increase in spending in R&D and their success rate with new products. What then, if not spending, drives new product success?

Significant productivity gains (in NPD) are possible through astute project selection. In fact, top performing businesses are four times more likely to deploy such practices, namely effective portfolio management. Through benchmarking and best practices research, we have isolated the Ten Best Practices in Portfolio Management. Read Full Article.

Special Note: It is tempting for executives to take their eye off the 'product innovation ball' during turbulent economic times. Take note of this as your competitors are also likely banking on this. By implementing the ten best practices in portfolio management, you can maximize your portfolio's value without increasing company spending, thus creating a competitive advantage when it is needed most.

Best regards,
Robert Cooper and Scott Edgett

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What's Inside

9 Seats Remaining: Deciding your NPD Strategy and Portfolio Seminar

Feature Article:
Ten Best Practices in Portfolio Management

4 Seats Remaining:
Summit '08

NPD Software:
NEW Stage-Gate Ready Certified Software

Article:
What to look for when recruiting a Process Manager

Stage-Gate Inc. Resources

Executive Series Public Seminars

Publications

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How to Develop a Product Innovation Strategy and Decide Your New Product Portfolio: A Tool-Kit for Effective Project Selection

March 18-19, 2008 - Clearwater, Florida
Seminar Leader - Dr. Robert G. Cooper
register now

Dr. Robert Cooper and ISBM join forces to share best practices on the critical topic of using portfolio management techniques to make strategic new product prioritization decisions. Delegates will learn and discuss these key topics as they relate specifically to B2B organizations:

  1. How to develop and implement an effective product innovation strategy
  2. Best practices in Portfolio Management for New Products
  3. Project selection techniques and tools

All examples, case studies and networking is geared to B2B organizations.
Attendance is strictly limited to 45 Delegates. 9 Spaces Available.

Click here for more information. Click here to register.

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SG Navigator™
The Official Stage-Gate® Roadmap for New Product Success

SG Navigator is the next best thing to having Dr. Robert Cooper and Dr. Scott Edgett personally develop a high performance Stage-Gate System for your company. Developed by Cooper, Edgett and a team of expert product innovators, it is the most authentic rendition of the Stage-Gate system available.

It is a well documented roadmap, organized with just the right amount of information on role accountability, best practices, templates and guidance - clearly spelled out for each stage, for each function and for each role from decision maker to team member. Packaged into an intuitive HTML website format, it enables an organization to bring an entire community onto the same page, quickly and with minimal efforts. The more quickly you can establish a common language and approach to innovation, the sooner you can change people's behaviors and the more quickly you can realize high performance. Click here for information.

To receive a 30 minute demonstration, click here

Dr. Robert Cooper and Dr. Scott Edgett on the benefits of SG Navigator. Call +1-905-304-8797 for more information
Dr. Robert Cooper and Dr. Scott Edgett on the benefits of SG Navigator. Call +1-905-304-8797 for more information

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We implemented SG Navigator and in a very short time made a very big difference."

C. Miller Owens Corning

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100+ High Caliber Innovators Attending Stage-Gate Summit ‘08
February 26-27, 2008 Clearwater, Florida

Network, swap tips, exchange stories, compare remedies and gather insights from 12 top notch speakers, including Dr. Robert Cooper and Dr. Scott Edgett, renowned experts in product innovation at Stage-Gate Summit ‘08.

The event attracts one of the finest gatherings of high caliber innovation talent and is considered one of the best ways to obtain practical advice from respected practitioners. 
Click here to view a list of registered companies and to view full brochure.

Only 004 spaces available. Register Now.

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Stage-Gate Inc. congratulates The Gensight Group

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GenSight Group specializes in NPD portfolio management. Their software application, Gensight v7, recently achieved Stage-Gate Ready certification in all three categories. For more click here.

Stage-Gate Inc. welcomes RDFM, our newest Alliance Member

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R&D Funding Management specializes in winning government and related funding for their client's eligible research and development activities. For more click here.

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The Important Role of the Process Manager
by Michelle Jones, Executive Vice President of Product Innovation, Stage-Gate Inc.

There are two ways to win at product innovation. First, select the right projects to invest in and probably more important, learn to eliminate poor projects sooner. The second way to win is to execute projects the right way. Right Projects Right. To be truly effective at the latter you need process, people and technology working together like a well-oiled new products machine. Enter the all-important and often under- utilized Product Innovation Process Manager.

When Dr. Cooper first introduced the best practice of a Process Manager role (to become the driver/mechanic of this well-oiled machine), he often described the role as 'he who shepherds the process along'. According to Wikipedia, a shepherd's job is to supervise the migration of the 'flock/herd' and ensure they make it to market as quickly as possible. We were impressed with how well this definition summed up this critical role. Now, replace compliant herds with bold senior executives, inventors and numerous cross functional experts and life suddenly gets much more interesting. Read Full Article

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Complimentary Webinar Series:
Five Ways to Improve Your Idea-to-Launch Process

The Stage-Gate process was pioneered by the world's top innovation management scholar, Dr. Robert G. Cooper. Its design is based on 10 proven, critical principles Cooper calls the 'Critical Success Factors'. Join Innovation Specialist Michael Booker of Stage-Gate Inc. for this 30 minute, complimentary webinar where he highlights Cooper's 10 Critical Success Factors and shows you practical ways to improve your Idea-to-Launch process by incorporating at least 5 of them directly into your process. Reserve your space today! Registration is limited.

Date and Time:

Wednesday, March 26, 2008 1:00PM EST register for webinar

Presenter: Michael Booker, NPDP
Cost: Complimentary

If you have any questions please call Michael Booker at +1-905-304-8797 or
email michael.booker@stage-gate.com.

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Start the New Year by Generating Game-Changing Ideas

lean rapid

This comprehensive book identifies the top 20+ idea generation methods used by leading companies and offers a solid evaluation of each one. Learn which companies are using which techniques and why. Also, learn about the best idea generation programs and strategies and how they should feed the idea-to-launch process. Authored by Dr. Robert Cooper and Dr. Scott Edgett.

Price: U.S. $34.95

Order it today and you can receive it within 48 hours

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