How to Simplify New Product Development
by Michelle L. Jones, Executive Vice President
Developing new products is one of the most complex business processes an organization
can manage. The complexity inherent in new product development is exactly
what makes it a significant value-creation process. Additionally, organizations
that establish new product development as a core competency and use it as a competitive
advantage have learned that it is more difficult for competitors to copy a robust,
complex system. Can you simplify a complex, value-creation business process
without compromising its power? Yes.
When organizations implement new product development business processes, they
are often met with resistance, inconsistent applications and gaps in resources
and capabilities. If not properly managed during
implementation, sub-systems (official solutions) and ‘work-arounds’ (unofficial solutions)
are created to overcome these barriers. Anything not clearly communicated so it is consistently
understood by all stakeholders takes on a variety of interpretations. The unintended result: NPD – the
complicated version.
Read Full
Article
Complimentary
Webinar Series.
Five Ways to Improve Your Idea-to-Launch Process
Presented by: Michael Booker, NPDP
Ever wonder how top performing businesses make it seem so easy? They discover
and launch great new product ideas quickly and with consistent success. They
equip their teams with the best idea-to-launch process available: Stage-Gate®.
The Stage-Gate process was pioneered by the world’s top innovation
management scholar, Dr. Robert G. Cooper (JPIM May 2007). Its
design is based on 10 proven, critical principles Cooper calls the ‘Critical
Success Factors’. Join Innovation Specialist Michael Booker
of Stage-Gate Inc. for this 30 minute, complimentary webinar where he highlights
Cooper’s 10 Critical Success Factors and shows you practical ways
to improve your Idea-to-Launch process by incorporating at least 5 of them
directly into your process.
Reserve your space today! Registration
is limited.
Date and Time:
Presenter: Michael Booker, NPDP, NPD Innovation Specialist
Cost: Complimentary
If you have any questions please call Michael Booker at +1-905-304-8797
or
email
.
Seminars and Events
Join Dr. Robert Cooper and Dr. Scott Edgett for these Critical
Innovation Topics
Developing a Product Innovation Strategy and Deciding Your New Product Portfolio Making Strategic Choices
and Picking the Winners
Date: September 25 -26, 2007 in Chicago,
IL (SPACE IS LIMITED)
Picking the right projects and platforms to invest in is at the heart
of successful product innovation. But effective project selection and portfolio
management hinges on having a clearly defined and articulated Product Innovation
and Technology Strategy for your business; the markets, technologies or
products you should focus your efforts on and a strong link to portfolio
management. Most businesses lack an effective product innovation strategy;
yet having this strategy is one of the most important common denominators
of successful businesses. Join Dr. Cooper for this intensive 2-day seminar
and learn how to ensure scarce resources are consistently allocated to
the most strategic projects.
 
Generating Breakthrough New Product Ideas
Feeding
the Innovation Funnel
Date: October 10 - 11, 2007 in New
York City, NY
Join Dr. Edgett for this critical 2-day seminar on sustaining organic
growth through innovation and learn what top-performing companies like Motorola
and Procter & Gamble are already implementing.
Lean, Rapid and Profitable New Product Development
Improving your Productivity -
Date: Wednesday October 24 - Thursday October
25, 2007 in Atlanta, GA
Join Dr. Cooper for this hands-on, practical 2-day seminar and learn how
to dramatically your increase profits, success rates and time-to-market via
the seven key approaches to lean.
Successfully Designing and Implementing the Stage-Gate® Process
A Best Practice Approach
Date: November 27 - 29, 2007 in St. Petersburg, FL
Design and implement a world-class New Product Innovation Process based
upon best practices and the critical success factors. Accelerate your implementation
and succeed with 10 practical tips designed to avoid common pitfalls. Do
it right the first time!
STAGE-GATE® INNOVATION SUMMIT ‘08
Featuring Leaders in Innovation
presenting their real life examples
Confirmed Speakers:
Owens Corning • Swarovski & Co. • Timex • Behr (A Masco Company) • Emerson
Electric •
Donaldson Company • Parker Hannifin Corporation
Registration is limited...register early to avoid disappointment.
If you
have any questions, please contact Valerie Sather at +1-905-304-8797
or
.
|
