New Book! Successful Product Innovation: A Collection of Our Best Product innovation is one of the most complex endeavors an organization can undertake. Many companies try but only a few achieve stellar results. Companies like Apple, Procter & Gamble, Johnson & Johnson, Kellogg’s, Microsoft, Pfizer and Sony are consistent winners with one big new product breakthrough after another. How do they do it? Their performance is no accident – it is the result of a disciplined, systematic approach based on best practices. In their new book, authors Robert G. Cooper and Scott J. Edgett outline how best performing companies succeed by focusing on the four points of performance that drive a business’s innovation success - The Innovation Diamond™: Be Strategic. Decide the markets, technologies and platforms that are most important to the company and create a product innovation strategy to guide your efforts. Focus on the Right Projects. Select a short list of high-value projects in the right strategic arenas. Accelerate to Market. Drive winning ideas from inception to launch with speed and kill poor ideas early using a robust Stage-Gate process. Create an Innovative Culture. Treat product innovation as if it were an organization-wide sport by empowering cross-functional teams and assigning accountability. This book is a comprehensive collection of best practices in product innovation comprised of 18 carefully selected articles and readings covering the topics most critical to your success. Pre-Order your copy now!

Picking the right projects and platforms to invest in is at the heart of successful product innovation. But effective project selection hinges on having a clearly defined and articulated Product Innovation and Technology Strategy and a robust project selection and resource allocation process. Which markets, technologies or products should you focus your efforts on?

Attend this compelling two-day executive seminar ‘Deciding Your New Product Portfolio: Making Strategic Choices and Picking Winners’ that focuses on how to develop profitable innovation strategies and make effective project selection decisions for your business.
Join Dr. Robert Cooper and learn how to:

• Achieve a greater return on your product innovation investment with improved project selection
• Focus on profitable projects that are strategically important to the company
• Develop strategic buckets and product and technology roadmaps to guide resource allocation
• Maximize the productivity of your new product portfolio
• Select the right metrics and charts to accelerate and improve decision making

Don’t miss this opportunity! Register now and save $200

Bonus – All delegates will receive a copy of Robert Cooper’s and Scott Edgett’s new book Product Innovation and Technology Strategy!

Benchmarking is the most effective way a company can accelerate targeted performance improvements to drive better business results. Stage-Gate International’s Benchmarker product is a reliable evaluation of your product innovation performance. Validate your strengths and weaknesses to better understand which specific aspects of your program are working and which areas require attention.
Benchmarker is fast and easy:

• Evaluate your organization’s innovation performance against the world’s largest NPD databases
• Isolate your organizations’ strengths and weaknesses allowing you to focus on specific problem areas
• Innovate by improving your innovation practices

Find out how your product innovation practices compare against the best performing companies. Results are available immediately upon completing the online survey tool.