Robert Cooper's 6 Steps to a
Winning Product Innovation & Technology Strategy
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Dr. Robert Cooper
Dr. Scott Edgett
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In the coming months you will likely lead or participate in your company’s
strategic planning process. If you are a top performing business you will
go a step further to clearly define a Product Innovation & Technology Strategy
to support your company’s corporate strategy. Why? You know that
a master plan to guide your new product efforts ranks as one of the top 4 research-proven
drivers of successful new product performance.
In this excerpt from the book, Product Leadership, Bob outlines 6 steps to create
a Product Innovation & Technology Strategy and confirms which types of strategies
deliver top results. Are you an ‘Innovator’, ‘Fast Follower’, ‘Defender’ or ‘Reactor’?
Is your Attack Strategy ‘Low Cost’, ‘Differentiated’, ‘Niche’, ‘Low
Budget Conservative’ or ‘Customer Friendly’?
Whether you have a new product strategy or not, you will want to read this chapter
to ensure you are doing everything you can to drive better performance results. Rich
with anecdotes, real-company examples and notes for senior leaders, this chapter
is a step-by-step guide to developing a ‘Winning’ Product Innovation & Technology
Strategy. Read
Chapter 3 Now or Buy
Product Leadership, 2nd Edition Book Now.
Best regards,
Michelle Jones
EVP, Global Growth
Stage-Gate International
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Two Ways to Get Ready for 'Strategic Planning' Season
- Learn how to create a Product Innovation and Technology Strategy to support
your business strategy. Read the best-selling book Product Leadership,
2nd Edition by Dr. Robert Cooper. The book also offers numerous examples
of how top performing companies illustrate their new product strategies to gain
broad buy-in and quality execution.
- Evaluate the effectiveness of your product innovation practices and processes
so you can better leverage your strengths and validate where to focus your improvement
initiatives. Benchmarker™ is
fast, reliable and convenient, capable of producing personalized results instantly.
Fast, Reliable Evaluation of Your Product Innovation Practices
Straight to your Desktop!
 Benchmarker™ is
fast and easy-to-use. Designed for busy executives, the entire process from
placing your order to downloading your results is conducted securely online
and at your convenience – in less than 1 hour!
- Compare yourself against proven best practices
- Identify root-cause performance problems
- Discover ways to make meaningful improvements
- Confirm strengths which should be preserved
- Benchmark your performance against top performing companies
- Achieve understanding and buy-in to improvement recommendations
- Use the credible, unbiased report to gain approval for improvement recommendations
Upcoming Executive Seminars
- Successfully Designing and Implementing the Stage-Gate
Process
Dr. Robert G. Cooper, Dr. Ken Huskins and Mike Wiebe
November 18-20, 2008 in Clearwater Beach, Florida
- Save time and money by designing a high quality product innovation process
right the first time
- Accelerate your time-to-results with a proven implementation plan.
- Winning at New Products: Achieving New Product Success
with Best Practices
Dr. Robert G. Cooper
November 18, 2008 in Clearwater Beach, Florida
- Learn how to conceive, develop and launch winning new products
- Learn the Stage-Gate Process and drive new products to market, faster.
- Developing a Product Innovation Strategy and Deciding
Your New Product Portfolio: Making
Strategic Choices and Picking the Winners
Dr. Robert G. Cooper
September 23-24, 2008 in Washington, D.C.
- Learn how top performers approach product innovation strategy
- Discover techniques to optimize your new product portfolio
Complimentary Webinar Series:
Achieving Successful Product Innovation
The Stage-Gate process was pioneered by the world's top innovation management
scholar, Dr. Robert G. Cooper. Its design is based on 10 proven, critical principles
Cooper calls the 'Critical Success Factors'. Join Innovation Specialist Michael
Booker of Stage-Gate International for this 30 minute, complimentary webinar where he highlights
a high quality Product Innovation Framework and shows you practical ways to improve
your Idea-to-Launch process. Reserve
your space today! Registration is limited.
Date and Time:
Wednesday, July 9, 2008 1:00PM EST |
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Presenter: Michael Booker, NPDP
Cost: Complimentary
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