Voice-of-Customer Methods: What is the best source of new-product ideas?



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Dear Colleague,

Voice-of-Customer Methods:
What is the Best Source of New-Product Ideas?
From the Desk of Dr. Robert Cooper

If you are not employing VoC to generate new product ideas, then you are missing some major innovation opportunities. Robert Cooper outlines eight different VoC methods designed to generate robust or game-changing new product ideas. The majority of businesses today are not yet employing these methods extensively, or they are not using them correctly or consistently. Find out for yourself how the best performing businesses are reaping the benefits of using VoC to generate great new product ideas to feed their development funnel.

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Accelerating the Adoption of Stage-Gate Best Practices
March 1-2, 2011 • Miami, FL

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Product Innovation Performance Tip
Deciding Your New Product Portfolio:
Making Strategic Choices and Picking Winners

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Is an Executive's time better spent creating strategy or screening ideas?

If your company relies on consistent and profitable success through product innovation and your company generates more than just a handful of ideas a year – the answer is – strategy.

Even a modest Product Innovation and Technology Strategy is much more effective than nothing at all. It is no wonder that the best performing innovators not only take time to develop their Product Innovation and Technology Strategy but they also go to great lengths to ensure it is of high quality.

In fact, when executives take time to develop a Product Innovation and Technology Strategy, several benefits immediately come into effect. These include:

The quantity and quality of new product ideas increases because more people throughout your organization understand the goals you are trying to achieve
Ideas will receive better screening and evaluation because it is clear what is important
The value of your pipeline increases because it becomes easier to prioritize
Your portfolio becomes more strategically aligned.

Want to learn more?

Reserve your place at our upcoming Seminar - Deciding Your New Product Portfolio: Making Strategic Choices and Picking Winners
April 12-13, 2011 • Alexandria, VA

Latest Research: New Product Success, Failure and Kill Rates
Research Conducted By PDI and APQC

How large is the gap between top and bottom performers with respect to the success/failure of new product projects? Does the ability to make difficult kill decisions impact performance? Download this article to learn more about the latest research.

Robert Cooper to Address Foodservices Industry at Chain Operators Exchange (COEX) Event Hosted by International Foodservices Management Association (IFMA)
February 27 – March 2, 2011 • Orlando, FL

Dr. Robert Cooper is delivering the keynote address at COEX 2011, an event for foodservice operators and manufacturers hosted by IFMA. This event honors the industry's cutting-edge operators for their successful innovations in culinary, operations, marketing and service.

Robert Cooper, the world's most widely recognized expert on the subject of product innovation, will kick off the event with a presentation geared to help operators and manufacturers better understand the critical drivers of product innovation success as well as the importance of collaboration.

Robert Cooper is an award-winning author, researcher and public speaker, known for delivering top notch speaking engagements that cut through the issues and offer numerous real company examples to convey important messages.

For more information or to register to the event visit COEX 2011.

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Stage-Gate International

Contact us to discuss your product innovation needs and initiatives. Stage-Gate International provides a full suite of scalable solutions, services and products that help companies accelerate their success in all key areas of product innovation. Whether you are a business unit, R&D manager, senior executive or marketing manager we can help you achieve your innovation goals.