Dear [Contact.First Name], The Innovation Process Owner - Chief Champion of Change by Michelle Jones, Executive Vice President Among the many important roles the product innovation process owner plays, Chief Champion of Change is one of the most underrated yet most relevant roles of them all. Why? Simply put, apathy is the kiss of death in the business of product innovation. Implementing an innovation process is not something you learn and implement once. It is a continuous evolution of practices, skills, behaviors and ideas that grow and change as the people and the organization using them also grow and change. Still, many organizations are genuinely surprised when they discover that the static process they put into their dynamic environment has become problematic – complaints, slow adoption rate, poor results. Read this article to discover the five tips every innovation process owner should know.

Register Now: Stage-Gate Summit 2010 November 16-17, 2010 Deciding Your New Product Portfolio: September 14-15, 2010 Accelerating the Adoption of Stage-Gate Best Practices September 28-29, 2010 Feature Publication: Product Innovation and Technology Strategy

Successfully launching a new product or service is one of the most complex initiatives an organization can undertake. The Stage-Gate^® process is the world's most widely implemented new product process, because it works. The more your company's process resembles authentic Stage-Gate Best Practices, the more likely you are to improve your performance.

Attend the seminar 'Accelerating the Adoption of Stage-Gate Best Practices: Designing and Implementing Stage-Gate' led by Dr. Robert Cooper and learn:

• 10 key practices truly deserving of your attention – their impact on speed and profitability
• Subtle but critical design elements of an authentic Stage-Gate process and their impact on performance
• Key roles, behaviors and leadership actions that elevate Stage-Gate performance levels
• Real company examples of successes and failures – how to avoid common pitfalls
• How to accelerate adoption with a proven implementation approach

A product innovation strategy is the master plan that provides direction for your business's new product development efforts. It is the essential link between these efforts and your business strategy. Join Dr. Robert Cooper for the seminar 'Deciding Your New Product Portfolio: Making Strategic Choices and Picking Winners' and discover how to define areas of strategic focus for your company's product development efforts to better direct selection decisions.

Attend this compelling two-day seminar that will lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips:

• Leave with an Executive Framework to develop your Product Innovation and Technology Strategy and Roadmaps
• Achieve high impact results by prioritizing projects with the greatest strategic alignment
• Discover the critical link between portfolio management and your innovation strategy
• Gain a greater return on your product innovation investment with improved project selection – profitable projects that are also strategically important to the company
• Optimize scarce resources - focus your ideation and innovation efforts

The first customers to order the Lean, Rapid and Profitable new Product Development book today will receive a signed copy by authors Robert G. Cooper and Scott J. Edgett, the world's top innovation experts.

This book uses their latest research and in-the-field experience to show you how to imitate companies that win, time and again, at developing new products. They explain that winning is not simply about developing products that sell, it is about getting them to market quickly with the lowest cost and the highest return.

Through step-by-step explanations, abundant illustrations and numerous real-life examples, find out the critical productivity components for every company’s innovation process, how to maximize the value of a new product portfolio, how to streamline the product development process, and how to achieve growth that is both profitable and sustainable.

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