How to Innovate in a Flat Market
Most
companies have ambitious growth goals. The trouble is that there are only so many sources of market
growth. Markets in many countries and industries are flat and increasingly commoditized; achieving
growth in market share is expensive; and acquisitions often do not work. For most companies, product
development means line extensions, improvements and product modifications, which at best only serve
to maintain market share. Markets are not growing, so firms increasingly compete for a piece of
a shrinking pie by introducing one insignificant new product after another.
The answer is true
innovation – breakthrough
products, services and solutions – that create growth engines for the future. This means
larger-scope and more systems-oriented solutions and service packages. Read this 2 page overview
to learn how to innovate in a flat market. Download Article
Best Regards,
Robert
G. Cooper
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Upcoming Events
November 16-17, 2010 |
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September 14-15, 2010 |
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Corporate Library – Order Now
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November 16-17, 2010 in Clearwater Beach, FL
Dr. Robert Cooper and Dr. Scott Edgett’s annual Stage-Gate Innovation Summit attracts Stage-Gate Users from around the world, veterans and newcomers alike. Learn how the world’s top performing companies drive consistent, profitable product innovation. This event concentrates on the robust exchange of leading edge ideas, solutions, tips and real case presentations delivered by highly respected innovation champions from leading organizations.
Team Tables $10,000 Per Table – What’s Included:
- 5 Registrations (that’s a savings of 20%)
- 1 Complimentary Hotel Meeting Room (Available to your team 1 day ‘Pre’ or 1 day ‘Post’ Summit
Event)
- Premium table location to enhance your experience
- Reserved table marker for your convenience
Reserve
Your Team Table Today – Only 3 left!
Are Your Product Innovation Efforts As Focused As They Should Be? |
Hard research evidence proves that a focused approach for new product development has been found to be an important ingredient of successful innovation strategies1. Focus provides direction for idea generation, criteria for idea screening and project selection and targets for resource allocation. It also improves creativity by targeting scarce resources and energies on those areas where the payoff is the greatest.
In their
latest book, Product
Innovation and Technology Strategy, Dr. Robert G. Cooper and Dr. Scott J.
Edgett, help you pave the path to dominance in today’s marketplace by outlining
the most effective way to become and stay focused – a Product Innovation and Technology
Strategy. This book is a must read for executives and senior managers who have a mandate
to impact business performance through product innovation results. Order
Your Copy Now!
1-Product Innovation and Technology Strategy. Cooper, Robert G. and Edgett, Scott J. 2009.
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Select Stage-Gate® Ready Software When Automating Your NPD Program
If you are preparing to automate your critical innovation processes, take advantage of the Stage-Gate Ready Certification Program to save you time, effort and money. The Program gives you the assurance that a vendor’s software solution incorporates all of the latest functionality required to drive successful innovation.
Ask your vendor to supply their Stage-Gate Ready Certification Report Card so that you can easily differentiate between vendor capabilities. Incorporate the criteria from the Report Card directly into your Request For Proposal (RFP).
Automate
with confidence by selecting Stage-Gate Ready Software and:
- Quickly create a short list for a more efficient selection process
- Reduce risk by ensuring that your vendor’s software meets required functionality
- Remove the guess work that enables Certified Vendors to implement a solution ‘fit for purpose’
Are You Improving Your Innovation Processes
Focus your efforts so your company can achieve the best return on investment. Benchmark your company and accelerate targeted performance improvements to drive better business results. Find out if your company has the right processes and practices in place. SG
Benchmarker will validate your company’s strengths and weaknesses to enable you to better understand which specific aspects of your program are working and which areas require attention.
Benchmarker
helps you to prioritize improvement opportunities so you can focus on the ones that will
offer the greatest impact. Evaluate your innovation program on the following 12 key areas that
have been proven to have the greatest impact on your business:
- Product Innovation Strategy
- Portfolio Management System
- Resource Availability
- Idea-to-Launch Process
- Generating New Product Ideas
- Customer and Market Focus
- Quality of Execution
- Product Definition and Advantage
- Team Based Organization
- Culture and Climate for Innovation
- Management Commitment
- New Product Performance
Benchmarker
is a fast, easy and inexpensive way to assess your organizations current state. Start
Now!
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