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Developing A Product Innovation and Technology Strategy For Your Business
by Robert G. Cooper and Scott J. Edgett
In this
article, recently published in Research Technology Management, Robert Cooper and Scott Edgett discuss
how companies lack a clearly articulated and well-communicated product innovation and technology
strategy. Such a strategy is essential and is strongly linked to positive performance in product
innovation. A framework for developing a product innovation strategy is presented, and the various
steps of strategy development are described; from best-practice ways to define innovation goals
and objectives through to the selection of strategic arenas and the development of the strategic
map. Defining attack plans and entry strategies are also described. Finally, methods for resource
allocation and deployment using strategic buckets and strategic roadmaps are outlined.
Read this
article and find out how product innovation goals tie into the overall business growth.  |
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Register
Now:
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September
14-15, 2010 |
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September
28-29, 2010 |
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Product
Innovation Performance Tip:
Is an Executives’ time better spent creating an Innovation Strategy or screening developing Ideas?
If your company relies on consistent and profitable success through product innovation and your company generates more than just a handful of ideas a year – the answer is - strategy.
Even a modest
Product Innovation and Technology Strategy is much more effective than nothing at all. It is no wonder
that the best performing innovators not only take time to develop their innovation strategy
but also go to lengths to ensure it is high quality.
In fact, when executives take time to develop a strategy, several benefits immediately come into effect. These include:
- The quantity
and quality of new product ideas increases because more people throughout your organization understand
the goals you are trying to achieve.
- Ideas will receive better screening and evaluation because it is clear what is important.
- The value of your pipeline increases because it becomes easier to prioritize.
- Your portfolio becomes more strategically aligned.
Want to learn more? Join Dr. Robert Cooper on September 14-15, 2010 for this Executive Series Seminar: ‘Making Strategic Choices and Picking Winners’
 Product Innovation and Technology Strategy
Dr. Cooper and Dr. Edgett’s latest book is a step-by-step guide to developing and implementing an effective product innovation strategy into your organization and is a must read for executives and senior managers who have a mandate to impact business performance through product innovation. This book provides rich examples and illustrations with emphasis on:
- Uncovering the essential elements of a product innovation strategy and their impact
- Creating an Executive Framework to develop your Product Innovation and Technology
Strategy and Roadmaps
- Discovering the critical link between portfolio management and your innovation strategy
- Achieving high impact results by prioritizing projects with the greatest strategic
alignment
Real breakthroughs occur when the leadership team begins a rigorous strategic planning process that leads to clearly defined goals, objectives, strategies and measures. Find out how Cooper and Edgett’s book, Product
Innovation and Technology Strategy, can help you create the path to marketplace dominance. Order your copy now! |
Deciding
Your New Product Portfolio:
Making
Strategic Choices and Picking Winners
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September
14-15, 2010 • Charleston, SC |
Be
Strategic With Your Innovation Efforts
A
product innovation strategy is the master plan that provides direction for your business’s
new product development efforts. It is the essential link between these efforts and your business
strategy. Join Dr. Robert Cooper for the seminar ‘Deciding
Your New Product Portfolio: Making Strategic Choices and Picking Winners’ and discover how to define areas of strategic focus for your company’s product development efforts to better direct selection decisions.
Attend
this compelling two-day seminar that will lead you through a powerful executive framework for
developing and implementing a product innovation strategy, complete with numerous examples
and useful tips:
- Leave
with an Executive Framework to develop your Product Innovation and Technology Strategy and
Roadmaps
- Achieve high impact results by prioritizing projects with the greatest strategic alignment
- Discover the critical link between portfolio management and your innovation strategy
- Gain a greater return on your product innovation investment with improved project selection – profitable
projects that are also strategically important to the company
- Optimize scarce resources - focus your ideation and innovation efforts
For
more information on Stage-Gate International’s upcoming events, please contact Valerie
Sather at valerie.sather@stage-gate.com or
+1-905-304-8797. |
Product Innovation Success is
Within
Your Reach |
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Stage-Gate International offers a wide range of products and services to help businesses improve their
product innovation performance by:
- Evaluating
your product innovation performance
- Benchmarking and comparing your product innovation practices
- Streamlining your Stage-Gate Process
- Customizing a Portfolio Review Process
- Facilitating the development of your Product Innovation and Technology Strategy
- Delivering innovation training to senior managers and teams leaders
- Motivating and informing key stakeholders about world class performance and benchmarks
Collaborate
with us to improve your product innovation performance, call us at +1-905-304-8797 or email us at solutions@stage-gate.com. |
