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SG Navigator Food Edition
In this Specialty Edition we place emphasis on those unique
discriminators of new product success applicable to product
innovation in the
food industry.
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“The Food Industry is very competitive–
we have large competitors with deep experience in R&D –
we needed a competitive edge and SG Navigator was it for us.
We have developed a core competency in rapid product development
because SG Navigator has everyone on the same page using common
language working like a symphony!'
Vice President
Medium size, US based, Food Company
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- Careful consideration of critical branding issues that impact
the success of new food products. In SG Navigator ™
Food Edition, the development of a successful branding strategy
begins with the initial scoping of concepts
- Joint marketing and technical input in packaging design enables
the development of packaging that fulfils customer and/or consumer
needs, communicates the product's unique benefits and brand,
aligns with domestic and global regulations and food trends,
and meets performance requirements
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- Key considerations for selecting and utilizing co-packers
in food production
- Considerations for optimization of the food product throughout
development
- Techniques for conducting pre-market research for concepts
and voice of customer research using predictive models and conjoint
analysis
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Contact
to
schedule your personal presentation of SG Navigator
+1-905-304-8797
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