New Product Development Process
The Stage-Gate® Process
Can an organization dramatically improve the quality, speed, and profitability of their
new product projects while driving down the risk of failure? Absolutely. And we know
how top performing companies master this critical practice.
The Stage-Gate® idea-to-launch model is the industry standard for managing
new product innovation excellence. The ground-breaking, widely-implemented process expertly
integrates numerous performance-driving practices into an easy-to-understand recipe for
success. Its robust design engages users of all decision-levels and functions, enabling
quality execution, timely Go/Kill decisions, alignment and speed. The result: superior
products reaching markets faster and generating better profits.
Whether you are launching game-changing technologies and products that alter competitive
landscapes and create new markets, introducing new-to-company products to generate new
revenue streams, or defending market share by releasing improved versions of products,
adopting the Stage-Gate model improves performance and reduces your risk of failure.
Product innovation experts and creators of the Stage-Gate model, Robert Cooper and Scott
Edgett, provide an introductory overview.
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