Product Innovation Strategy
Can an organization derive more value from its product innovation efforts simply by
clarifying how their new product and technology development plans are linked to the company’s
business strategy? Absolutely! And we know how top performing companies master this critical
Organizations rely on new products, technologies, and platforms to create customer value,
grow market share, enter new markets, increase profitability, and even alter market and
competitive landscapes. Product innovation is a critical enabler in a competitive marketplace.
Therefore, the ability to prioritize and focus on the right development projects is at
the very heart of a successful product innovation program.
The power to propel your product innovation results to the next performance level is
6 practical steps away – when you use this proven framework outlined by new product
development experts Robert Cooper and Scott Edgett.
Articles, Resources, and Tools
Robert G. Cooper and Scott J. Edgett
Clarifying the Product Innovation & Technology Strategy can make a significant impact on
your new product performance. Robert Cooper and Scott Edgett share a framework that guides
management teams to more quickly and easily align innovation efforts to support the overall
Scott J. Edgett
Innovation expert Scott Edgett uncovers 8 critical tactics
deployed by leading companies during budget belt-tightening economies. Edgett discusses how
these organizations handle the pressures of getting more new products to market faster while
dealing with fewer resources and smaller budgets.
Robert G. Cooper
A successful new product program does not happen by chance. Innovation performance is closely tied to the type of strategy the firm chooses. Robert Cooper highlights three ways of measuring product innovation performance, and offers three product innovation strategies that strongly link to success.