 A
Message from Dr. Robert G. Cooper
A downturn in the economy is precisely the right time to invest in developing new products,
for two basic reasons. First, customers feeling the pain of a recession are likely
looking for innovative solutions which offer them new ways of increasing profits or reducing
costs. If you have ideas that have the potential of offering value to a customer
during an economic downturn you stand to gain big – but only if you move more
quickly than your competitor. Secondly, for the most part recessions simply delay
purchases, usually creating a ‘pent-up’ demand coming out of the downturn. If
you can offer a better product precisely during this turnaround period, you also stand
to gain big – but only if you invest in product development during the downturn
itself.
Innovation Professionals typically face two significant pressures, simultaneously, during
an uncertain economy:
- Produce a winner and,
- Do this with fewer resources.
This seminar, Advanced Techniques for Accelerating the New Product Process for Maximum
Productivity, is geared to help executives advance their NPD process to the next level
and ‘recession-proof’ it so you drive ideas from inception to launch, more
effectively and efficiently while managing risk.
I share new techniques guaranteed to improve the five most important aspects of a NPD
Process and which are known to drive performance. I am sharing many of these techniques
for the very first time during this seminar. If you have an idea-to-launch process
in place and want to dramatically move the needle of its performance, this seminar is
for you.
Bonus – to help accelerate your performance improvements, each delegate will
receive a complimentary benchmarking report of their company’s NPD process so you
have a clear understanding of your strengths and weaknesses upon arrival to the seminar. This
will help you focus in on the techniques that you stand to benefit from most.
I look forward to meeting you and to two days of thought provoking presentations,
discussions and collaboration.
Dr. Robert Cooper
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P.S. Your satisfaction is my personal guarantee.
 
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