GENERATING BREAKTHROUGH NEW PRODUCT IDEAS:
Feeding the Innovation Funnel

In this two day event you will learn:

• How the world’s leading innovators generate new product ideas – benefit from real company examples of programs that truly inspire innovation
• Proven Voice of Customer methods you can use to translate ideas into profitable product concepts
• Popular methods for generating ideas inside your own organization
• How to identify the game-changers – the great new product ideas that create major new revenue and truly impact your business
• What scorecards for the front-end are essential - and receive sample scorecards
• Proven, research-validated criteria you should use to evaluate ideas
• How to determine if your discovery process is generating profitable products
• The essentials of a high impact idea capture, development and handling system
• To understand the critical role that metrics play and which ones to track
• Generate and qualify new products that yield higher sales and profits- Blockbuster new products
• Select the right ideas and big winners to move forward in your development pipeline

Key Topics

1. Installing a Pro-Active Idea Generating and Management System
2. Generating Breakthrough New Product Ideas - A Focus on the Customer
3. Strategic Inputs to Forecast the Future and Yield Breakthrough Ideas
4. Developing a Product Innovation Strategy and Creating a Product Roadmap to Guide Ideation
5. Open Innovation and External Sources
6. Getting Ideas from Inside Your Company
7. Project Selection and Picking the Winners Early
8. Creating the Right Environment for Ideation