GENERATING BREAKTHROUGH NEW PRODUCT IDEAS:
Feeding the Innovation Funnel

How do you get breakthrough ideas and new products into your development pipeline? It takes approximately 100 ideas to yield 1 successful new product, therefore, no matter how effective your product development process or how brilliant the execution, if you do not have great ideas you will not achieve great results. Only 19% of businesses have a sufficient ideation front-end to feed their innovation funnel. Join Dr. Cooper and learn customer proven methods for generating breakthrough new product ideas and project selection techniques that enable you to pick the winners. You’ll gain insights into creating the right climate and culture to help manage the front end for results without suppressing creativity.

5 reasons you and your colleagues should attend:

1. Save time researching and evaluating idea generation techniques
2. Learn the pros and cons of the best 25 idea generation techniques and methods
3. Save time designing idea capture and handling systems
4. Reallocate scarce resources and money otherwise wasted on poor ideas
5. Learn what a product roadmap is and how it can be used to drive winning new products

Receive credits toward your NPDP certification through the PDMA