PORTFOLIO MANAGEMENT
FOR NEW PRODUCTS
The Blueprint for effective project
selection and prioritization
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| Almost 50% of all product innovation dollars are spent on losers – products
that never make it to market or ultimately fail in the marketplace.
Companies typically attempt too many projects with too few resources,
fail to align project selection with strategies and neglect to
balance their portfolio. Improve your return on product innovation
investment by implementing a high quality portfolio management
program.
5 reasons you and your colleagues should attend:
1. ACHIEVE greater return on your product innovation
investment with improved project selection
2. Optimize scarce resources by focusing them on opportunities
with the highest VALUE
3. Achieve high IMPACT by prioritizing projects with the greatest
strategic alignment
4. Realize your business goals by selecting the BEST set of
projects to PURSUE
5. RECHARGE the way your management team thinks about portfolio
management
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Receive credits toward your NPDP certification through
the PDMA
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