DEVELOPING A PRODUCT INNOVATION STRATEGY AND DECIDING YOUR NEW PRODUCT PORTFOLIO
Making Strategic Choices and Picking the Winners

In this 2-day event you will learn how to:

• Develop a product innovation strategy to focus your business’s product development effort
• Define clear and meaningful goals for product innovation
• Define areas of strategic focus for innovation – deciding where to invest and which area to avoid – to better direct focused project selection decisions
• Develop and use product and technology roadmaps and strategic buckets to help make R&D resource allocation decisions
• Translate your strategy into action by picking the right development projects to invest in
• Maximize the productivity of your development portfolio through an effective portfolio management system
  

Key Topics

1. Developing a product innovation strategy and how it impacts on NPD performance
2. Defining your strategy – which markets, technologies and products types do you focus your product
   development efforts on?
3. Developing your strategic product and technology roadmap
4. Understanding the tools to use for effective gates and portfolio reviews
5. Ranking and prioritizing of projects – picking the winners
6. Using strategic buckets for more effective resource allocation