DEVELOPING
A PRODUCT INNOVATION STRATEGY AND DECIDING YOUR NEW PRODUCT
PORTFOLIO
Making Strategic Choices and Picking the Winners
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Message from Dr. Robert G. Cooper
How can you get more value from your NPD Portfolio without increasing spending?
Picking the right development projects and platforms to invest in is at the
very heart of successful product innovation. But effective project selections
or portfolio management hinges on having a clearly defined and articulated Product
Innovation and Technology Strategy for your business; which markets, technologies
or products should you focus your efforts on? |
Stage-Gate Inc. and Institute for the Study of Business Markets are jointly hosting
a seminar focused specifically on B2B - "Developing a Product Innovation Strategy and
Deciding Your New Product Portfolio". This intensive two-day event provides corporate
leaders with the tools, practical guidelines, and cutting-edge strategies they need to
manage their product portfolios, maximize their investments in R&D, and prosper in
the competitive and volatile environment of product innovation.
Attend this seminar and discover how to develop effective and profitable product innovation
strategies using real-life case studies. Learn how to define areas of strategic focus
for your business' product development efforts - where to invest and which areas to
avoid - to better direct focused project selection decisions. Develop and implement
product and technology roadmaps and strategic buckets to help make R&D resource
allocation decisions.
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“Bob Cooper is an academic with a ‘hard hat’ – his concepts are thoroughly research-based
and yet his experience is practical and implementation focused.”
Scott R. Foust, SVP
First Data Corporation
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I invite you to join me and learn how to develop effective
and profitable innovation strategies and project selection decisions for your business.
If you can bring colleagues to the event, so much the better. It's always a benefit
to have a small team, rather one person, implement what's been learned.
We'll see you there!
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P.S. Don’t be disappointed - register
here now.
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