DEVELOPING
A PRODUCT INNOVATION STRATEGY AND DECIDING YOUR NEW PRODUCT
PORTFOLIO
Making Strategic Choices and Picking the Winners
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Picking the right development projects and platforms to invest
in is at the heart of successful product innovation. But effective
project selections or portfolio management hinges on having a clearly
defined and articulated Product Innovation and Technology Strategy
for your business; which markets, technologies or products should
you focus your efforts on? Join Dr. Cooper for this insightful
seminar and learn how to develop effective and profitable product
innovation
strategies for your business.
5 reasons you and your colleagues should attend:
- Achieve high IMPACT by prioritizing projects with the
greatest strategic alignment
- Achieve greater return on your product innovation investment
with improved project selection – PROFITABLE projects
that are also strategically important to the company
- Optimize scarce resources - FOCUS ideation and innovation
efforts on problems that are important to solve
- Achieve the necessary BUY-IN to your product innovation
and technology strategy – do it right the first time – use
a world-class approach
- RECHARGE the way your management team thinks about the
way product innovation can add value to the company
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Receive credits toward your NPDP certification through
the PDMA
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