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WINNING AT NEW PRODUCTS
Achieving New Product Success
with Best Practices

Led by NPD Guru: Dr. Robert G. Cooper

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In this one day event you will learn:

  • What the world-class Stage-Gate process is and why it drives superior new product performance – how it was discovered, the principles, the research behind it and its proven track record
  • 10 discriminators of new product success – the product innovation practices that separate the winners from the losers
  • The 5 Stages – the purpose of each stage, the activities, roles and responsibilities, worksheets and how they should work
  • The 5 Gates – the purpose of each gate, the deliverables, roles and responsibilities, scorecards, decision criteria and how they should work
  • How to scale the Stage-Gate process to fast-track projects
  • What IPD, VOC and PLR are – why the world’s best performers master these capabilities
  • 4 role descriptions – the process manager, gatekeeper, project leader and team member
  • Why a few, but meaningful, metrics are recommended to monitor your progress

Key Topics

  1. What an authentic Stage-Gate Product Innovation Process should look like – a comprehensive review from idea to launch with special focus on unpublished details
  2. The drivers of new product success – what they are, and more importantly, why they drive success
  3. A specific focus on high impact activities – IPD, VOC, Front-End Loading – what you need to know to execute high quality
  4. Organizing for NPD – resources, cross-functional teams, climate, and leadership
  5. The best metrics to use to monitor your implementation success – receive samples

 


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