WINNING AT NEW PRODUCTS
Achieving New Product Success
with Best Practices

Achieving a steady stream of successful new products and reducing times-to-market remain elusive goals for many organizations. Dr. Cooper and Edgett’s benchmarking studies have shown that a high quality new product process increases new product success rates by almost 40% and the meeting of profit objectives by 88%. The studies have also proven that merely having a formal process in place has no impact whatsoever; it is the nature of the process – the ingredients built-in - that makes the difference. Join Dr. Cooper and discover these ingredients, the 10 critical success factors to winning at product innovation.

5 reasons you and your colleagues should attend:

1. Conceive, develop and launch WINNING new products – FASTER
2. Improve your success rate by adopting practices that WORK – benefit from learning what the top innovators already know
3. Learn how to DESIGN the Stage-Gate process – from the person who created it – Dr. Cooper
4. Avoid costly missteps and false starts by getting it RIGHT the FIRST time
5. BENEFIT from the wisdom of our seminar leader - who has designed Stage-Gate product innovation processes for thousands of companies for over 20 years

Receive credits toward your NPDP certification through the PDMA