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BEST PRACTICE ELEMENTS OF AN EFFECTIVE PRODUCT INNOVATION
AND TECHNOLOGY STRATEGY
Discover why top performers rely heavily on Product and Technology Roadmaps
and Strategic Buckets to ensure their business’ strategy and innovation
goals are achieved. Engage your executives in understanding how they can accelerate
innovation performance and create shareholder value through this highly practical
presentation.
SAMPLE COURSE OUTLINE
DAY ONE
Impact of a Product Innovation Strategy
- Recognize the importance of strategy and portfolio management
- Measurable impacts of having a clearly articulated product innovation strategy
Team Breakout: Identifying the major challenges to product development
A Best-in-Class Product Innovation and Technology Strategy
- Learn about the four key elements every Product Innovation Strategy should
have
- Use five steps to craft a Product Innovation Strategy for your business
- How five different types of strategies perform – which one is best
for your business?
How to Develop a Product Innovation Strategy
- Realistic goal-setting for product innovation
- Strategic Arenas – deciding where you should focus your R&D efforts
- Attack Plans – deciding how to ‘win’ in each arena
- Entry Strategies – deciding how to enter a new market
Team Breakout: Developing an Innovation Strategy in your Business
Making Your Product Innovation Strategy a Reality
- Understand the link between a product innovation strategy and portfolio management
- Apply the Strategic Bucket method – what it is and its benefits
- Apply Strategic Product Roadmaps – what are they
Q+A and Wrap-up of Event
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