GENERATING BREAKTHROUGH NEW PRODUCT IDEAS
Creating the organizational capability and climate to stimulate game-changing
new ideas is too important to leave to chance. Today’s ideas are tomorrow’s
growth and profit! Top performing companies rely on a few, very powerful techniques
to stimulate creativity and generate big ideas. Learn what works and what doesn’t
and inspire your team by engaging them in this thought provoking and inspiring
training event!
SAMPLE COURSE OUTLINE
DAY ONE
A Focus on the Customer - Identify Unmet and Unarticulated Customer
Needs
- Learning about the lead-user method
- Using voice-of-customer the right way
- Identifying customer and user problems and “points of pain”
- Crowdsourcing – a novel method
- Learning about Ethnography and “fly on the wall” research
Team Breakout & Presentations: “So what’s stopping us?”
Strategic Inputs to Yield Breakthrough Ideas
- Peripheral vision- what it is and how to use it
- Identifying and exploiting disruptive technologies
- Discovering the value of scenarios in ideation
- Organizing “major revenue generating events”
- “Connect + Develop” as a tool (Procter & Gambles’ approach)
- Setting up an internal idea, capture and handling system
- Exploiting fundamental research and technology developments
Using a Product Innovation Strategy to Direct Creation of Great New Product
Ideas
- Using the Basic Eight™ framework to develop an integrated product
definition
- Define the elements of a product innovation strategy for your business
- Identify the strategic arenas and areas of focus
- Evaluating potential strategic arenas
- Defining your strategic map and the “hunting grounds”
- Developing your attack plans
Team Breakout and Presentation: Case Study – Using Strategy
Product Roadmapping to Map New Product Ideas
- Defining product and technology roadmaps
- Developing roadmaps
- Key inputs to formatting roadmaps
DAY TWO
Creating the Right Environment for Ideation
- Establishing the right climate – specific action items and practices
of the world’s most innovative climates
Project Selection and Picking the Winners Early– Best Practice
Methods
- Adapting project review methods for breakthrough projects – using
the right criteria and evaluation methods for prioritizing your ideas and early
stage projects
- Determining the economic value of higher risk, higher pay-off projects
- Selecting the right scorecards and criteria for breakthrough projects and
technology developments
- Evaluating early – when little information is available
- The real-options method to evaluate venturesome new products
Developing a Unique Superior Product Concept: Building in Voice of Customer
and Getting a Winning Product Definition
- Identifying your customer’s problems with existing solutions
- Understanding unmet and unspoken customer needs
- Knowing the difference between unmet needs and verbal wants
- Avoiding the customer-reaction trap
- Understanding your customers’ perception of quality, value and criteria
- Gaining insights into what features and benefits will delight your customer
- Gaining customer insights through customer in-depth interviews and how to
do them
- Defining winning new products – the eight components of a solid and
winning product definition
Team Breakout: Lessons for Success and Next Steps for Your Business
Q+A and Wrap-up of Event
|
