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PATHWAYS TO PROFITABLE INNOVATION: FOUR DRIVERS OF SUCCESSFUL PERFORMANCE
New products are engines for growth and prosperity in many companies yet few
executive teams take time to understand the true drivers of new product performance.
The Innovation Diamond™ is introduced as an integrative and guiding framework
to help management focus on what’s important to success: innovation strategy,
a solid idea-to-launch process, portfolio management, and the right climate and
leadership. Inspire your executives into action and results by introducing this
clear and practical framework.
SAMPLE COURSE OUTLINE
New Product Performance and the Innovation Diamond™
- Measure new product performance results – key metrics to use
- Understand how well you are doing
- Discover the performance achieved by best performers and why
- Learn about the Innovation Diamond and its four points of performance
A Product Innovation and Technology Strategy for Your Business
- Recognize the role of strategy and its impact on performance
- Learn about the key elements of this strategy – what is an innovation
strategy
- Identify what’s usually missing, and the common pitfalls
- Define your product innovation goals
- Learn about strategic arenas
- Understand strategic maps and product roadmaps (or technology roadmap)
Resources and Their Deployment – Portfolio Management
- Understand resource sufficiency – how many resources to devote to NPD?
- Learn about effective allocation of resources
- Apply strategic buckets as a tool for management
- Selecting your key projects for development
- Discover effective portfolio management practices
Getting New Products to Market – A Best-In-Class Idea-to-Launch
Process
- Make your idea-to-launch process really work
- Speeding up the idea-to-launch process – cutting cycle time, removing
waste
- Learn the best practices to build into your process that yield more successful
products
- Recognize what’s different about top performing companies’ new
product processes
Creating the Right Climate, Culture and Organization for Product Innovation
- Create a positive climate and culture for product innovation – what
that means
- How to organize for NPD – innovation groups, incubation teams
- The role of the business leaders and getting the message across
- Learn about rewards and incentives for innovation
- Stimulating risk-taking and the generation of blockbuster new concepts
- Fostering effective, accountable cross-functional teams
Q+A and Wrap-up of Event
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