DECIDING YOUR NEW PRODUCT PORTFOLIO: MAKING STRATEGIC CHOICES AND PICKING WINNERS
The majority of CEO’s express that product innovation is a top priority.
The ever important bridge between companies’ business goals and its product
innovation performance is an under-utilized but critical tool - the Product Innovation
and Technology Strategy. Engage your executives in understanding how they can
accelerate innovation performance and create shareholder value through this highly
practical presentation.
SAMPLE COURSE OUTLINE
DAY ONE
Impact of a Product Innovation Strategy
- Recognize the importance of strategy and portfolio management
- Measurable impacts of having a clearly articulated product innovation strategy
Team Exercise: Identifying the major challenges to product
development
A Best-in-Class Product Innovation and Technology Strategy
- Learn about the four key elements every Product Innovation Strategy should
have
- Use five steps to craft a Product Innovation Strategy for your business
- How five different types of strategies perform – which one is best
for your business?
How to Develop a Product Innovation Strategy
- Realistic goal-setting for product innovation
- Strategic Arenas – deciding where you should focus your R&D efforts
- Attack Plans – deciding how to ‘win’ in each arena
- Entry Strategies – deciding how to enter a new market
Team Breakout: Developing an Innovation Strategy in your Business
Making Your Product Innovation Strategy a Reality
- Understand the link between a product innovation strategy and portfolio management
- Apply the Strategic Bucket method – what it is and its benefits
- Apply Strategic Product Roadmaps – what are they
DAY TWO
Linking Portfolio Management to Your Idea-to-Launch Process
-
Learn the prerequisites for effective Portfolio Management
Impact of New Product Portfolio Management
New Product Portfolio Best Practices
- Selecting high-value projects – the best metrics, charts and techniques
- Four dimensions every new product portfolio should ‘balance’
- Forecasting your portfolio’s potential value – is it sufficient?
- Resources – techniques for allocating resources to maximize value
Portfolio Management System for Your Business
- Learn about an executive framework to guide your efforts
- Strategic and tactical considerations when designing a portfolio
review
- Challenges: valuing risky projects, measuring success, selecting
metrics, designing and implementing portfolios for diverse organization
structure
Team Breakout: Getting Started
Q+A and Wrap-up of Event
|
