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WINNING AT NEW PRODUCTS
Top performing innovators know the critical success factors for winning at new
products work. This practical recipe for success was first unraveled by
Dr. Cooper and Dr. Edgett through their extensive research. No company with a
mandate to grow through products should be without a thorough understanding of
these success factors. Transform attitudes and capabilities and impact organic
growth by engaging your team with this truly inspiring and practical training
event.
SAMPLE COURSE OUTLINE
Winning at New Products
- Understanding the key role
of product development in your business
- Benchmarking best practices – why
winners win
- Developing superior new products
- Building in the voice of the customer
Team Breakout: Identify the major challenges to product development in your
business
Critical Success Factors
- Doing the up-front homework
- Achieving sharp, early, fact-based product
definition
- Organizing for New Product Development – making
NPD project teams effective
- Creating the right climate and culture
- Understanding the role of senior management
Best Practices for New Product Success
- Picking winners–project selection
and prioritization
- A focus on quality of execution
- Resourcing projects properly
Stage-Gate®–The System
- Mapping out the new product process from
idea through to launch
- Discovering what a Stage-Gate system is
and how it works
- Defining the stages and defining the gates
Stage-Gate – How It Should Work
- A detailed walk through a typical Stage-Gate
system
- Understanding how Gates work and who are
the Gatekeepers
- Achieving results by implementing a Stage-Gate
system
- Top 10 tips to make implementation more
successful and sustainable
Q+A and Wrap-up of Event
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