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These pages contain information on the trademarks and copyright protected artwork of
Product Development Institute Inc. and member company Stage-Gate International, including
logos, tag lines, product packaging and the content of this web site.
The Stage-Gate® brand, in particular, is one of the most recognized and trusted
brands in the world. The trademark Stage-Gate is well-known for its long use in association
with a best practice, high quality product innovation process. All of the trademarks
of Product Development Institute Inc. and Stage-Gate International share its reputation
for standards of excellence, world-class performance and successful product innovation.
Our trademarks help consumers identify the authentic products and services of Product
Development Institute Inc. and member company, Stage-Gate International, and thereby
serve to distinguish us from our competitors.
It is illegal to inappropriately use, identify, and/or reference the trademarks of Product
Development Institute Inc. and Stage-Gate International including the well-known Stage-Gate
trademark, to promote competitive products or services. Words and/or images that are
confusingly similar to our trademarks may also be illegal in such circumstances. The
unauthorized use of any of our trademarks, or a mark that is confusingly similar to any
of our trademarks, may lead consumers to believe that your product or service is managed,
sponsored, or endorsed by Product Development Institute Inc. and/or member company Stage-Gate
International.
Proper Use, Identification and Reference
of our Intellectual Property
You may use, identify and reference our trademarks, logos, tag lines, artwork, packaging
or the content of this web site for the purposes of academic research, articles, user
testimonials and case studies provided you comply with the General Guidelines for
the Proper Use, Identification and Reference of Intellectual Property. Your use
must not mislead consumers as to any relationship with Product Development Institute
Inc. and/or Stage-Gate International, including sponsorship, affiliation, or endorsement
of your company, or your products or services.
Listing of Trademarks
As a result of our investment in research and innovation, we have created a portfolio
of many valuable brands including Stage-Gate®, Product Development Institute®,
SG Navigator™, Benchmarker™, Innovation Diamond™, Basic Eight Framework™ and
many more. Below is a list of our trademarks, logos and artwork. The omission of a word,
logo, tag line or art work from this list does not constitute a waiver of any and all
intellectual property rights that Product Development Institute Inc. or Stage-Gate International
may have in them.
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Trademark
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Status
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Descriptor
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Product Development Institute
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®
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Institute: Product Innovation Research and Knowledge Development Institute
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Stage-Gate |
®
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Business System: Product Innovation System |
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SG Navigator
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TM
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Product: The complete set of intellectual property associated with the Stage-Gate
System, in a website format
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SG Navigator TD
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TM
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Product: The complete set of intellectual property associated with the Stage-Gate
System customized for Technology Development, in a website format
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Benchmarker
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TM
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Product: Product Innovation Performance
Benchmarking Analysis and Report
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NexGen
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TM
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Business System: Next Generation Stage-Gate Product Innovation System
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NewProd
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TM
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Research: Product Innovation Research Series
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XPress
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TM
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Product: The complete set of intellectual property associated with the Stage-Gate® System
customized for 3 Stage Projects, in a website format
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Innovation Diamond |
TM
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Framework: World Class Product Innovation Program illustrating
the four, integrated points of product innovation performance: Product Innovation
Strategy, New Product Portfolio Management, Stage-Gate® System and Climate |
Basic Eight Framework
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TM
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Framework: An approach which simplifies the creation of a sharp,
early product definition |
SG Implementation Framework
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TM
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Framework: An approach which organizes the critical factors
for a successful Stage-Gate® System implementation into a practical illustration |
SG Innovation Program
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TM
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Program Framework: A framework which simplifies the high level
flow of information among the critical components of a world class product innovation
program modeled on the Innovation Diamond |
Winning at Product Innovation
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TM
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Tagline: Corporate Tagline |
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Meet You At The SummitSM
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SM
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Service: An approach which connects Stage-Gate Summit Delegates with similar
case examples, companies and benchmarks
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Listing of Trademarks with Logos
Below is a current listing of the logos and taglines associated with our products and
services.
Listing
of Artwork
Below is a current listing of the artwork associated with our products and services.
General Guidelines for the Proper Use, Identification and Reference of Product Development Institute Inc. and Member Company Stage-Gate International Intellectual Property
You may reproduce, identify and reference our trademarks, tag lines and artwork when
used in an academic environment or for the purposes of user testimonials and case studies
provided you comply with these guidelines. This permission is an expression of our
trust. Your use must not mislead consumers as to any Product Development Institute
Inc. and/or Stage-Gate International sponsorship, affiliation, or endorsement of your
company, or your products or services.
Trademarks
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Set the trademarks apart from other words
or nouns they modify.
The common way to do this is to capitalize the trademark, correctly spell
the trademark, use the appropriate trademark symbol and appropriate descriptor.
You may also underline, italicize, or bold the name. For example, the following
are inappropriate ways to reference the trademark Stage-Gate: stage-gate, Stage/Gate,
STAGE GATE. Instead, the appropriate ways to reference the trademark Stage-Gate
are as follows: Stage-Gate® in the first instance and Stage-Gate or STAGE-GATE
in all subsequent instances.
- Use Trademark Notices. Include attribution of ownership of the trademark(s)
within the credit notice section of your documentation or advertisement. The recommended
format to follow is: "Stage-Gate® is a registered trademark of Product Development
Institute Inc.
- Use the Authorized Link Logo or Text Link for Web Pages/HTML
Documents. When referencing and/or identifying our trademarks on web pages or in HTML documents,
we request that you include the authorized link logo or create a text link to the appropriate
web site.
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Link Logo -
Download the authorized link logo (right click the graphic shown to the right
of this text, copy and paste). The link logo is linked to the official website
of Stage-Gate® at www.stage-gate.com.
Place the link logo within close proximity to the trademark(s). For example, immediately
to the right or left of the trademark when a trademark is referenced only once,
in the footnotes or endnotes when a trademark is referenced several times on one
web page, or in a visible location on each web page when the trademark is referenced
on several different web pages.
- Text Link –Hyperlink the trademarked name to www.stage-gate.com.
For example, highlight the trademark name, right click and select hyperlink.
Type in www.stage-gate.com.
Copyright
- All content displayed on www.prod-dev.com and www.stage-gate.com and
displayed in association with any of our products and services is subject to copyright
protection, including trademarks with logos, artwork, the contents of our web sites
and product packaging. It is illegal to copy or modify, distribute, display, license,
or sell any of the content contained in them without the expressed written permission
of Product Development Institute Inc. and/or member company Stage-Gate International.
- You may request permission by sending an email to Intellectualproperty@stage-gate.comthe
following information contained within the body of your message:
- Your name, company/organization
name, purpose, audience, date(s), specifics of the text and artwork that
you wish to reference and/or reproduce and confirmation that such use
will not violate these guidelines.
Frequently Asked Questions
- Can I use one of your trademarks, such as Stage-Gate, to indicate that my product
or service is similar to or can be used in the product innovation process?
No. Such use could lead customers to believe that your product or service is
managed, sponsored, or endorsed by Product Development Institute Inc. and/or Stage-Gate
International. Your product or service will be required to demonstrate defined
performance standards before it is eligible to display one of our trademarks or
logos. If you do not have a signed agreement specifically for the use of our trademarks
or logos, you may not use any of our trademarks or logos.
- Can I use one of your trademarks to inform our stakeholders that we have officially
acquired and implemented one of your products/services (example: Stage-Gate®
, SG Navigator™)?
Yes. You may reference Product Development Institute Inc. and/or Stage-Gate International trademarks and logos provided the reference complies with the above guidelines.
- Can I use one of your trademarks in my academic research,
report, seminar presentation and/or article project?
Yes. You may reference one of our trademarks provided the reference complies with the above guidelines and the project is displayed, used in, or directed to a non commercial (i.e. academic) environment.
- Can I use the text and/or images found on the official websites of the Stage-Gate® System
(www.prod-dev.com, www.stage-gate.com, www.stagegatebenchmarking.com, https://benchmarker.stage-gate.net, www.stage-gate.net)
in a report that I am preparing and delivering to people within my company?
No. These materials are protected by copyright and cannot be copied, modified,
distributed, displayed, licensed or sold unless we explicitly give you
permission in writing.
You may request permission by sending an email to intellectualproperty@stage-gate.com with
the following information contained within the body of your message:
Your name, company/organization name, purpose, audience, date(s), specifics of the text and artwork that
you wish to reference and/or reproduce and confirmation that such use will not violate these guidelines.
- Can I use your trademarks, logos, tag lines or artwork
on merchandise such as clothing and coffee mugs, that I am
preparing and delivering to people within my company to internally
promote our company’s adoption of your products or services?
No. These materials are protected by copyright and cannot be copied, modified,
distributed, displayed, licensed or sold unless we explicitly give you
permission in writing.
You may request permission by sending an email to intellectualproperty@stage-gate.com with
the following information contained within the body of your message:
Your name, company/organization name, purpose, audience, date(s), specifics of the text, artwork that
you wish to reference and/or reproduce and confirmation that such use will not violate these guidelines.
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